Navigating brand communications in a world on the edge

When:
Location: The Sanderson, 50 Berners Street, London, W1T 3NG
Organiser: PRmoment Events
Price: Free to attend, in-house PR folks only for this one please

Why attend: The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.

A PRmoment event in partnership with Mike worldwide

Register for this event

Are you OK for PRmoment to share your details with the hosts for this event MWW?

Agenda:

4.00pm

Welcome reception & networking drinks

Mix and mingle with peers and colleagues over drinks. A chance to meet in-house leaders and innovators in the communications industry.

4.30pm

Welcome and opening remarks

Conrad Arnavutian, director & SVP, MikeWorldWide UK

4.45pm

‘The Future of Reputation in a Fragmented World”

Michael Kempner, founder & CEO, MikeWorldWide

A ‘postcard from America’:

  • How AI, geopolitics and economic uncertainty are redefining the comms landscape
  • What it takes to build reputation today
  • Strategies to lead with confidence in a high-risk era
5.05pm

Fireside Chat: ‘News in the Age of Noise’

Maryam Moshiri, chief presenter, BBC. Moderator – Ben Smith, founder, PRmoment

  • The impact of fear, uncertainty and agenda-setting
  • Behind-the-scenes moments from the BBC Newsroom
5.30pm

Panel Discussion:

‘Confidence, Crisis and Comms in 2025’

Martine Parry, senior media lead, The Fairtrade Organisation
Bieneosa Ebite, head of communications and government affairs, Inclusion, GSK
Tomos Rhys Edwards, head of global research communications, EMEA, Bank of America
Sarah Moloney, UK managing director, MWW

  • A high-energy discussion on how comms leaders are navigating internal and external pressures
  • AI’s impact on creativity and voice
  • Fear vs boldness in decision making
6.00pm

Closing remarks from Ben Smith, founder, PRmoment

Ben Smith, founder, PRmoment

6.05pm

Drinks, informal networking and connections