Welcome to the PRmoment Podcast. In today's show we’re doing something a little different. We’re talking about PR superpowers.

You may have seen the Legends of Frank series that Frank has been running this year, to celebrate its 25th birthday,

The Q&A style interviews with each Legend has been fun and informative. But today, as we reach the end of the year, I'm talking to GG to get a deeper dive into some of these Legends to identify the 10 most important PR Super Powers.

I want to find out why they are legends, what is their superpower, what was behind their success at Frank, and their careers since.

Before we start, you can now enter the PRmoment Awards. The early entry deadline is 19th December so do take a look at this year's categories and if you enter a few by 19th December, you’ll save yourself a few quid.

Here’s a summary of what Graham and PRmoment founder Ben Smith discuss.

• The skill to be able to talk a client into doing anything - Bianca Lee Chang

• Pub quiz team captain - Jay Sorrels

• Chutzpah, cheek, and able to talk people into anything - Lucy McGettigan

• Creativity and tattoo advice - Graeme Anthony

• Chasing down a new biz lead, never knew when he was beaten - Flying Frank (the greyhound)

• The master of puns- Greg Double

• Trying something new, being experimental, taking risks - Sophie Raine

• Doing the right thing all the time - David Fraser

• Swottiest PR - Gemma Moroney

• Pitch genius - Frankie Cory (also Lucy Hart)

• Client bravery - Gavin Lewis

• A network of contacts is crucial - Andrew Bloch

• Graham and Ben talk about the importance of friendship at work.

• Graham on how to foster a culture of fun at work?