Google and Shopper Science studied 5000 shoppers to find out how they go from undecided to decided.
The results have been coined the ‘Zero Moment of Truth’ – the point where marketers need to connect with their consumers.
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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