Ben Smith, Founder, PRmoment.com
This week on the PRmoment Podcast, I’m interviewing Michelle Goodall, chief marketing officer, Guild about the techniques required to build a community, the differences between a network and a community and what are the advantages for organisations in having an engaged community.
Do take a look at the stunning selection of free webinars we’ve got coming up: ranging from PR and TikTok, Changing your measurement mindset: from output to impact and Correlation or causation?: The link between corporate reputation and business performance.
Thanks as ever to the PRmoment Podcast sponsors The PRCA.
Here’s a summary of what Michelle and I discussed:
1 min When we talk about a community in a business context - how are you defying that?
2 mins Michelle talks us through the 5 P’s of different types of communities
3 mins Are the characteristics of B2B communities and B2C communities different?
4 mins What’s the difference between a community and a network?
6 mins Is a reader of a website part of a community? Is someone who follows you or your brand on Twitter, or who subscribes to your newsletter part of a community?
9 mins Do organisations have one community or are they in effect a series of different communities around different interests?
11 mins Is building a community always a good idea?
13 mins How do you choose which channel to host your community on?
16 mins What is the role of content in building a community?
18 mins What are the skills required to be a good community manager?
23 mins Why are there not more community specialists working in PR?
25 mins Michelle tells us about Guild and its mobile-first, no ads approach to community building.
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