The PR Planning Guide: The Intersection of Data and Strategy

Chairperson’s welcome

Ben Smith, founder, PRmoment

The PR Planning Process: Your 5 Point Plan

Daniel Deeks-Osburn, head of strategy, Mischief

• Why problems are more important than solutions
• Why asking better questions inspires better creative
• Why planning needs to happen at the speed of culture
• Why talk is cheap, and strategy should be about doing
• Why strategy is the most fun you can have with data

Why Where You Communicate Matters: The Evolving Media Landscape

Camille Rollason, sector director, Cision Insights

Strategy by Numbers: Reclaiming Provocation for Earned Planners in a Proof-Obsessed Era

Depali O'Connell, group strategy director, senior vice president and partner, FleishmanHillard

• The best ideas don’t have to start with what’s provable - push for what’s irresistible
• The constant reminder that what you leave out is as important as what you put in
• The dataset isn’t your greatest asset - it’s the insight and what you do with it

Integrated Planning in PR - How to maximise returns with the 1-9-90 Rule

Lucy Porter, strategy & creative partner, PrettyGreen

• The fundamentals of below-the-line channel planning
• What is the 1-9-90 Rule and why do you need it?
• How to manage effective integration between paid, earned, shared and owned channels

Close of event