The PR Planning Guide: The Intersection of Data and Strategy

When:
Location: Cision, 5 Churchill Pl, Canary Wharf, London E14 5HU
Organiser: PRmoment Events
Price: Free to attend

Why attend: PR planning and PR strategy are more critical than ever. This in-person, mini-conference will give delegates an insight into the most important planning techniques in public relations.

A PRmoment event in partnership with CisionOne

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Agenda:

8.55am

Chairperson’s welcome

Ben Smith, founder, PRmoment

9.00am

The PR Planning Process: Your 5 Point Plan

Daniel Deeks-Osburn, head of strategy, Mischief

  • Why problems are more important than solutions
  • Why asking better questions inspires better creative
  • Why planning needs to happen at the speed of culture
  • Why talk is cheap, and strategy should be about doing
  • Why strategy is the most fun you can have with data
9.25am

Why Where You Communicate Matters: The Evolving Media Landscape

Barnaby Barron, head of EMEA analysis, Cision Insights


9.50am

Strategy by Numbers: Reclaiming Provocation for Earned Planners in a Proof-Obsessed Era

Depali O'Connell, Group Strategy Director, Senior Vice President and Partner, FleishmanHillard

  • The best ideas don’t have to start with what’s provable - push for what’s irresistible
  • The constant reminder that what you leave out is as important as what you put in
  • The dataset isn’t your greatest asset - it’s the insight and what you do with it
10.10am

Integrated Planning in PR - How to maximise returns with the 1-9-90 Rule

Lucy Porter, strategy & creative partner, PrettyGreen

  • The fundamentals of below-the-line channel planning
  • What is the 1-9-90 Rule and why do you need it?
  • How to manage effective integration between paid, earned, shared and owned channels
10.30am

Close of event