Google’s Consumer Barometer is a free tool that can provide insights into a vast amount of peoples researching and purchasing decisions from 39 countries.
This data, something that would normally be expensive to collect, is just being given away by Google.
This video shows you how it can be used:
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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