Visa Europe’s Chief Communications Officer has revealed the changes and challenges she has seen over the past five years, and her growing focus on changing corporate behaviour.
Speaking to PRCATV, Fiona Wilkinson talked through the challenges and achievements that she has seen over the last five years leading Visa Europe’s communications. These included the international economic collapse, the brand’s sponsorship of London 2012, and the appointment of a new CEO.
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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