Welcome to the PRmoment Podcast.

This week we’re chatting to Anna Geffert, founder of Hera Communications. Anna is the current President of Women in PR and we’re talking to her today about the 60th Anniversary of Women in PR.

The organisation was founded in 1962 and on the show today we’re going to discuss how it started and how it’s changed over the last 60 years.

As you’ve probably seen, the shortlist for The PRmoment Awards is now out, so do get your tickets for the awards nights, all the details are on the homepage of the PRmoment Awards microsite.

Do take a look at PRmoment’s Patron Scheme. We have three different Patron Tiers—The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.

Finally, thanks to our PRmoment Podcast sponsors, The PRCA.

Here’s a flavour of what Anna and PRmoment founder Ben Smith talked about:

1.30 mins Anna talks us through when was WIPR formed, by who and why.

4 mins How have the objectives of Women in PR changed over the last 60 years?

6 mins What progress has been made to increase the number of women in senior positions in public relations?

10 mins We test Anna’s knowledge: with a timeline of the history of Women in PR.

11.30 min Why Sue Hardwick and Angela Oakes had to save the WIPR as an organisation in 2012.

14 mins Anna tells us why she volunteers her time to lead Women in PR

22 mins The trend of women-led PR start-ups during lockdown

24.30 mins When the past presidents get together to compare notes - what are the themes and challenges that have come, gone and remained over the generations?

28 mins Women in PR only has 260 members in the UK, why is that?

29.30 mins What are the challenges for younger women working in PR at the moment?