Ben Smith, Founder, PRmoment.com
The final entry deadline for the ESG Awards is the 7th October.
ESG has been described as the most important development for public relations in 50 years and the ESG Awards showcase the best ESG performance in line with the UN's 17 Sustainable Development Goals.
We caught up with the judges to find out what they are looking for in a winning entry:
"I want three things from an award-winning campaign: 1. A solid understanding of the scale of the problem and what you are trying to achieve. 2. A beautifully simple, effective idea at its heart and 3. Proof that it had an impact."
Chris Blackwood, partner, Third City
"I’m looking for entries that fully embrace ESG as part of a long-term strategic business priority, in whatever form that takes, and is not just a PR ‘tactic’ done to generate short term media coverage.”
Victoria Cross, managing partner, Instinctif Partners
"What data is informing the business need, the strategy and the ideas? What was the work and what difference has it really made? How has this impacted, changed, or even instigated overall business strategy?”
Steve Earl, partner, BOLDT
"I’m keen to see how the campaigns are able to articulate the complex issues around the UN SDGs and how those businesses seek to tackle them meaningfully and effectively for today and if there are ambitions for continuous improvement for the future.”
Haw-Yan Man, strategic communications lead, UNDP SDG Impact
THE ESG AWARDS TIMELINE:
Final Deadline: Friday 7th October
Shortlist Announcement: Wednesday 26th October
Virtual Awards Ceremony: Wednesday 9th November
To download the entry form visit esg-awards.com
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