McCaviar: The internet made It and McDonald’s confirmed it

You know when people start doing something so unserious online it loops back round to being serious? That’s exactly how the McCaviar was born.

Caviar on nuggs: chaotic, ironic and deeply irreverent. Let’s be honest, serious luxury and extreme wealth just doesn’t hit the same. Not when it’s tied up with billionaires we side-eye and suffocating trad-wife-core all over the timeline.

So, naturally, edgier people than me started dragging high-end produce through the drive-thru purely because they could. High/low culture in its most ridiculous, memeable form.

And it wasn’t just consumers that were in on it. Celebs known for being disruptive and culturally plugged-in (hey Rihanna) were playing in the same space. Which is usually the moment something shifts from an internet joke to a thing.

And then McDonald’s listened.

It didn’t invent it, sanitise it or “premiumise” it into some chef collab with foam and drizzle. It simply acknowledged a behaviour culture had already created.

So now, for Valentine’s in the US, you can actually get McCaviar: a full caviar set-up - pearl spoon, crème fraîche, actual caviar served, of course, with nuggs.

Luxury? Technically. A joke? Also yes. And that’s precisely the point.

Oreo x Creme Egg: The 'nepo baby' collab

Easter has a main character every year and it’s the Creme Egg. I’m prepared to stand on that (sorry overpriced Mini Eggs.) It has seasonal royalty, built-in clout and doesn’t need to graft.

So Oreo stepping into that space could’ve felt like the usual collab energy, with a “let’s Easter-ify the Oreo and call it innovation”.

Instead? It felt… very on time.

Because, culture hasn’t shut up about nepo babies. Legacy. Inherited fame. Who had the head start. Who was “born into it.” Who’s “cut off their parents” but somehow kept the surname… too soon?

And when you look at it like that, the collab basically explains itself.

Two legacy snack brands. Two household names. Two products with generational recognition linking up to make something new.

This isn’t challenger energy. This is confectionery dynasty behaviour.

What makes it land is the tone. It doesn’t feel like a carefully aligned seasonal innovation strategy, but more like two infamous brands hanging out.

No over-explaining. No heritage lecture. Just two big names acting like they know they’re big names, which mirrors exactly how the internet talks about legacy now: self-aware, slightly cheeky, not taking itself too seriously.

Again, participation over protection.

The Grammys: Where micro-stunts met a macro moment

The Grammy Awards weren’t just an awards show this year. The usual gloss, grooming and perfectly rehearsed prestige felt… sidelined. Celebs leaned into “authentic” - for better, worse, and extremely memeable.

You had the moments the timeline grabbed immediately:

Justin Bieber doing vulnerability-core in his boxers. The kind of “stripped back” performance that felt one part emotional, one part “is this soundcheck?” One thing’s for sure - that mic was ON and the internet did not hesitate to circulate it.

Chappell Roan delivering what I’m officially calling a Nip Clip moment in her red carpet look. Funny how culture works - when Janet did it, scandal. Do it with styling, context and a fashion girlie stamp of approval? Celebration.

But all of that sat inside something bigger.

The F ICE energy

You could feel the undertone. The shout-outs. The phrasing. The temperature in the room. That “F ICE” sentiment floating through the night wasn’t random - it’s reflective. Immigration, borders, identity: these aren’t background debates right now. They’re lived realities, headline stories, family conversations.

So when that energy seeps into the biggest stage in music, it stops being “celebs getting political” and starts being culture showing up as it actually is.

Award shows used to float above reality. Now they sit right in it.

Bad Bunny hit different

Bad Bunny didn’t feel like he was making a statement for the night. He felt like the continuation of one he’s been living.

From his residency performances in Puerto Rico. Choosing where his economic and cultural weight lands. Proving you don’t have to pivot to the mainland to be global. That’s not a speech – that’s staying true to his roots and protecting his fanbase.

And when someone with that track record occupies that stage and speaks up, in this political climate, it lands heavier than any shock outfit or viral bit.

Add in the Spanish brilliance we already know he will bring to the Superbowl this weekend, celebrating immigration culture and the colour it brings to America, and it’s clear this isn’t performative. It’s consistent.

Also, I read somewhere he’s the only man to dodge the Kardashian curse. I’d argue when you move that authentically, there is no curse strong enough. That said… Kendall is technically a Jenner so make of that what you will.