Finally, ten years after PRmoment's founder Ben Smith's infamous post questioning whether "Cannes is working for PR?", it's happened.

The PR community has won an idea generation Grand Prix in the PR category at Cannes. I hope it was worth it. Financially, I mean.

I was pleased to see the Cannes PR jury follow in the footsteps of the PRmoment Awards judges and recognise the outstanding creativity and insight behind Specsavers and Golin's 'The Misheard Version' campaign. It's an excellent piece of work.

Here is the campaign insights video that the Cannes Lions PR jury were presumably presented.

Another winning PR campaign awarded in Cannes this year was Ogilvy PR New York's CeraVe’s 'Michael CeraVe' campaign. This won an idea creation Grand Prix in the social and influence category.

Here's the work. It was another good one:

This campaign was also praised in February's Global Creativity Review, if you'd like some more insight into the work.