PRmoment Leaders: Adrian Talbot, Miroma Group’s CFO, on how agencies achieve lasting success

The latest semester of 2025 for the PRmoment Leaders programme concluded with a masterclass from industry stalwart, Adrian Talbot.

Adrian has had a long and successful career as a senior finance professional, within the PR agency landscape specifically, including a long spell as CFO of Hotwire, and for wider agency groups. He is currently CFO of Miroma Group, a global, independent marketing and communications business.

Adrian gave plenty of wise guidance for our cohort of agency leaders, based in particular on his deep experience of working in close partnership with senior PR agency people. He talked everyone through what he views as great practice and behaviour along with key things to think about to ensure short term wins and long term success.

The below short video captures an example of Adrian’s guidance for agency leaders, to treat your junior team with respect. That advice feels particularly meaningful as we kick off 2026 with AI disruption remaining very much on the table for everyone in the agency world.

The PRmoment Leaders programme gets underway again with a new semester starting on Wednesday 28 January. We have another excellent line-up of expert speakers ahead. Click here for full details of the semester.

Get in touch with me directly if you're interested in making 2026 a year of boosted professional development for you and your agency.

Written by

Will Hart, CEO at PRmoment Leaders

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