If you oversell yourself you will walk alone, says Milorad Ajder, managing director of Ipsos MORI Reputation Centre PR Opinion
Welcome to the non communications industry, says Chris Arnold, founder of ad agency Creative Orchestra PR Opinion
PR should be left to the professionals, says Ian Irving, head of corporate at experiential agency RPM PR Opinion
Sometimes it really does take courage to hold on to your convictions, says Bell Pottinger’s chairman David WIlson PR Opinion
Don’t expect a creative director to come up with the best ideas, says Graham Goodkind, founder of consultancy Frank PR PR Opinion
Weber Shandwick’s chief reputation strategist Leslie Gaines-Ross defines the new ‘PR’ PR Opinion
Digital agencies don’t understand how Twitter works, says Lewis PR’s chief operating officer Paul Charles PR Opinion
Barry Leggetter, executive director of the international Association for the Measurement and Evaluation of Communication (AMEC), says it’s time for PR to prove its worth PR Opinion
