Agencies and clients waste far too much money and time on pitches each year, says Andy M Turner

PR Opinion

When it comes to scientific research, it isn’t just the “weird” studies that get noticed, says Duncan Smith, managing director of Mindlab

PR Opinion

You need to prove PR’s worth in order to influence the board, says VMA Group’s Julia Meighan

PR Opinion

Now is the time to wave the British flag, says VisitBritain’s Mark Di-Toro

PR Opinion

Ethics should be a universal consideration for all PR professionals says PRSA’s Gerard Corbett

PR Opinion

Analytics may not be new, but they are the future for PR, says Ketchum’s David Rockland

PR Opinion

Don’t let the PR talents of mothers go to waste, says Alan Twigg, MD of Light Brigade PR

PR Opinion

There is a clash of ideologies in modern PR agencies claims Ogilvy & Mather’s Leo Ryan

PR Opinion

Seize the opportunity and ensure that PR rules, says Bell Pottinger’s David Wilson

PR Opinion

The PRSA’s PR Defined campaign was never going to work, says Porter Novelli’s Angela Casey

PR Opinion

The number of people on Facebook mean that it’s a must for PR professionals, says Anton Davidenko, Moonlight Media

PR Opinion

Why employers are happy to invest in PR training

PR Opinion