Mark Jackson, group head at Lucre, says it’s important to remember that B2B decision makers aren’t always thinking about work PR Opinion
15 ways to survive the hard times says Tom Watson, professor of PR at Bournemouth University PR Opinion
The CIPR and PRCA should merge says Richard Bailey, senior lecturer at Leeds Metropolitan University PR Opinion
The regulations that govern blogs and citizen journalism need to be rethought, says Robin Thomas, head of consumer digital at Weber Shandwick PR Opinion
Where do consumers go to get the best financial advice? Asks Louise Bullock, board director at Lansons PR Opinion
Give A Grad A Go’s Cary Curtis is not surprised that PR is a preferred career choice for graduates PR Opinion
Red Sky Vision’s Robin Block says employees should be encouraged to communicate with each other using social media, not email PR Opinion
