The anatomy of influence

When:
Location: Online
Organiser: PRmoment Events
Price: Free to attend

Why attend: The playing field for PR has expanded. The breadth and depth of influence has changed. But has public relations been slow to understand the scale of these changes?

This event will explore the expanded modern anatomy of influence, shine a light on how publishing newsrooms are changing to mirror these opportunities and we’ll close with a case study of how Stannah Stairways understood the power of influence amongst its customers!

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Agenda:

4.00pm

Chairperson's intro

Ben Smith, founder, PRmoment

4.05pm

What is brand influence in 2026?

Hannah Forbes-George, global head of content marketing, Onclusive

  • The anatomy of brand influence
  • What are the levers of influence?
  • The 20 most influential brands revealed
4.25pm

Are PR agencies failing to grasp the scale of change in newsrooms?

Jack Peat, head of newsroom, Taylor Herring

  • Newsrooms have changed. Why?
  • Why the influence of (social) newsrooms is growing
  • The sweet spot of news and entertainment
  • PRs must think like editors
  • The PR toolkit has expanded - a lot!
4.50pm

Dame Zandra Rhodes x Stannah: When accessibility meets style

Natasha Hill, MD & co-owner, Bottle

  • The PR brief: Our product is unattractive, our target audience is very old and the media don’t want to cover our brand!
  • How influencer marketing helped Stannah Stairlift: the world’s least desirable product
  • A multi channel influence campaign: community, social, and the media (print, online & broadcast)
5.15pm

Close of webinar