If you lose your PR job, could you retrain as a teacher? Kevin Moloney, a PR tutor at Bournemouth University, helps you to decide PR Opinion
PR must not be knee-jerk, says Caroline Cecil, chairman of CIPR Corporate and Financial Group PR Opinion
Bell Pottinger Business & Brand’s Kevin Read discusses how B2B practitioners have woken up to social media PR Opinion
Manchester Business School’s Lee Edwards explains why PR is failing to harness the talents of minority groups PR Opinion
Philip Thomas, CEO of Cannes Lions International Advertising Festival, answers questions about the PR category of the awards PR Opinion
You need to moderate your social media to save your brand explains Tempero’s MD Dominic Sparkes PR Opinion
Hill & Knowlton’s Andy Sutherden, managing director, sports marketing and sponsorship, says that London 2012 is now becoming real for consumers PR Opinion
