The PRSA’s PR Defined campaign was never going to work, says Porter Novelli’s Angela Casey
PR Opinion
The number of people on Facebook mean that it’s a must for PR professionals, says Anton Davidenko, Moonlight Media
PR Opinion
Why employers are happy to invest in PR training
PR Opinion
Phil Hall says there’s no need to drag families of stars into the news
PR Opinion
Warren Johnson, founder of W Communications, explains why everyone is talking about stunts (again)
PR Opinion
Brands must listen to their customers if they want to engage with them in a recession, says Weber Shandwick’s Rachel Friend
PR Opinion
PROs need to be involved with Wikipedia, but they must work within strict guidelines, says Edelman’s Marshall Manson
PR Opinion
An era of public scrutiny is an opportunity for communicators, says Ketchum’s Rod Cartwright
PR Opinion
We need to champion truth and demand CEO transparency, says Gerard Corbett, chair and CEO of (PRSA)
PR Opinion
Turn a crisis into a positive PR opportunity says Bell Pottinger’s David Wilson
PR Opinion
You need to know who you are before you go into the social space says Emma Gannon, community manager at Edelman
PR Opinion
Cancel that meeting says Angela Casey, managing director of CM Porter Novelli, Edinburgh
PR Opinion
