The PRSA’s PR Defined campaign was never going to work, says Porter Novelli’s Angela Casey PR Opinion
The number of people on Facebook mean that it’s a must for PR professionals, says Anton Davidenko, Moonlight Media PR Opinion
Warren Johnson, founder of W Communications, explains why everyone is talking about stunts (again) PR Opinion
Brands must listen to their customers if they want to engage with them in a recession, says Weber Shandwick’s Rachel Friend PR Opinion
PROs need to be involved with Wikipedia, but they must work within strict guidelines, says Edelman’s Marshall Manson PR Opinion
An era of public scrutiny is an opportunity for communicators, says Ketchum’s Rod Cartwright PR Opinion
We need to champion truth and demand CEO transparency, says Gerard Corbett, chair and CEO of (PRSA) PR Opinion
You need to know who you are before you go into the social space says Emma Gannon, community manager at Edelman PR Opinion
