When it comes to scientific research, it isn’t just the “weird” studies that get noticed, says Duncan Smith, managing director of Mindlab PR Opinion
You need to prove PR’s worth in order to influence the board, says VMA Group’s Julia Meighan PR Opinion
Ethics should be a universal consideration for all PR professionals says PRSA’s Gerard Corbett PR Opinion
There is a clash of ideologies in modern PR agencies claims Ogilvy & Mather’s Leo Ryan PR Opinion
The PRSA’s PR Defined campaign was never going to work, says Porter Novelli’s Angela Casey PR Opinion
The number of people on Facebook mean that it’s a must for PR professionals, says Anton Davidenko, Moonlight Media PR Opinion