PR must not be knee-jerk, says Caroline Cecil, chairman of CIPR Corporate and Financial Group PR Opinion
Bell Pottinger Business & Brand’s Kevin Read discusses how B2B practitioners have woken up to social media PR Opinion
Manchester Business School’s Lee Edwards explains why PR is failing to harness the talents of minority groups PR Opinion
Philip Thomas, CEO of Cannes Lions International Advertising Festival, answers questions about the PR category of the awards PR Opinion
You need to moderate your social media to save your brand explains Tempero’s MD Dominic Sparkes PR Opinion
Hill & Knowlton’s Andy Sutherden, managing director, sports marketing and sponsorship, says that London 2012 is now becoming real for consumers PR Opinion
To land your dream PR job, you must put in the effort, says CM Porter Novelli’s Angela Casey PR Opinion
Why we need more healthcare PROs, by Avril Lee, partner and deputy CEO of Ketchum Pleon London PR Opinion
If you oversell yourself you will walk alone, says Milorad Ajder, managing director of Ipsos MORI Reputation Centre PR Opinion
Welcome to the non communications industry, says Chris Arnold, founder of ad agency Creative Orchestra PR Opinion
