It’s time for PR to get over its inferiority complex and for clients to stop sticking outdated labels on the agencies they use, says Marshall Manson, director of digital, at Edelman
PR Opinion
If you want to see how social media should be used check out the NBA, says Adam Vincenzini from Paratus Communications
PR Opinion
Andy Green discusses why Eddie Stobart’s brand shines brighter than its competitors
PR Opinion
There may be no obvious replacement for AVEs, but that is not a problem, says David Rockland, CEO of Ketchum Pleon Change
PR Opinion
Never mind the answer, what’s the right question? Frank PR’s Graham Goodkind gives his recipe for coming up with brilliant ideas
PR Opinion
Independent PR consultant Claire Thompson poses the SEO challenge
PR Opinion
Dare to think differently says Weber Shandwick’s Stuart Lambert
PR Opinion
The basics of PR are important for a social media campaign, says Gerard Corbett Chair-Elect for the PRSA
PR Opinion
Phil Hall, chairman at PHA Media, says he doesn’t envy Number Ten’s press office
PR Opinion
It’s time for PR to take centre stage, says Lee Nugent, MD of PR agency Nelson Bostock
PR Opinion
B2B PR practitioners need to raise their game to meet the new demands of online B2B magazines, says Bob Dearsley, chairman of ITPR
PR Opinion
Who needs a professional qualification in PR? Maybe you! Leeds Metropolitan’s Richard Bailey explains why
PR Opinion