Ketchum’s Rod Cartwright puts forward the brand and business case for effective corporate leadership communication PR Opinion
Agencies and clients waste far too much money and time on pitches each year, says Andy M Turner PR Opinion
When it comes to scientific research, it isn’t just the “weird” studies that get noticed, says Duncan Smith, managing director of Mindlab PR Opinion
You need to prove PR’s worth in order to influence the board, says VMA Group’s Julia Meighan PR Opinion
Ethics should be a universal consideration for all PR professionals says PRSA’s Gerard Corbett PR Opinion
There is a clash of ideologies in modern PR agencies claims Ogilvy & Mather’s Leo Ryan PR Opinion