Digital agencies don’t understand how Twitter works, says Lewis PR’s chief operating officer Paul Charles
• Opinion
Francis Ingham, PRCA director general, discusses what skills are most useful in PR
• Opinion
Barry Leggetter, executive director of the international Association for the Measurement and Evaluation of Communication (AMEC), says it’s time for PR to prove its worth
• Opinion
Angela Casey, MD of CM Porter Novelli, asks which organisations should avoid social media
• Opinion
Shows are great places to meet and influence people, but to make the most of them you must make online contact
• Opinion
David Wilson, chairman of Bell Pottinger Public Relations, says todays’ politicians are hardly inspirational
• Opinion
PHA Media’s chairman Phil Hall says the government needs to show it is really doing something, instead of spouting a lot of hot air
• Opinion
Neil Boom, PR director at OneNewsPage.com, explains the PR strategy his business took when Google turned off the tap
• Opinion
World Vision’s Kate Nicholas discusses how digital technologies are breaking down global frontiers for aid organisations and their supporters
• Opinion
Weber Shandwick Public Affairs vice chairman Tara Hamilton-Miller says Clegg will have to be clever if he is to maintain his new-found popularity
• Opinion