Measuring GEO isn’t impossible, stop pretending it is

PR Opinion

The deadline to join PRmoment Leaders for the next semester is Friday 19 September, latest Masterclass lineup now announced

PR Opinion

What has 2025 taught us about reputation management so far?

PR Opinion

Unleash ‘Zillennials’ on your PR agency’s TikTok and reap the benefits

PR Opinion

July’s digital PR trends: agentic AI browsers and online echo chambers

PR Opinion

How to get buy-in for your PR research campaign

PR Opinion

I’m a PR professional with ADHD, and I’m thriving

PR Opinion

Stunt Watch: Alzheimer's Research buffering brain, Brixton Brewery and Brixton Klaws collab and TfL’s birthday celebration

PR Opinion

It’s time to rethink the shareholder value movement and its comms impact

PR Opinion

Stunt Watch: Aldi’s Gallagher gag, Ronnie Pickering's sushi rant and Superman floats

PR Opinion

Stunt Watch: Kopparberg pops bottles while M&S and Subway enter strawberry sando war

PR Opinion

Creative effectiveness in PR is no longer optional

PR Opinion