September’s digital PR trends: SEO tool trauma and Chrome AI upgrades

PR Opinion

Bad behaviour: when PR AI habits poison the news

PR Opinion

Stunt Watch: Butternut Box's poo, Kris Jenner's leak and Lucy Baker’s song

PR Opinion

PR lessons from the Mitchum itching crisis

PR Opinion

Stunt Watch: Lime bike blights TfL strikes, GOSH rings bells at St Paul’s and Banksy returns

PR Opinion

ChatGPT butchered my work

PR Opinion

Stunt Watch: Aldi’s gender reveal, Netflix’s Thursday Murder Club and Lush stands with Gaza

PR Opinion

‘The stunt is theatre with consequences’: what PR can learn from the art of outrage

PR Opinion

PR lessons from gamescom 2025

PR Opinion

Stunt Watch: Australia's deadliest killer, Notting Hill Carnival’s HIV awareness and Aldi’s OnlyFans

PR Opinion

August’s digital PR trends: Google’s AI Mode launches worldwide

PR Opinion

Stunt Watch: Lovehoney drives data home, La Popote hydrates brand and Snoop Dog gets arty

PR Opinion

Media training has a bad press — it’s time to put that right

PR Opinion

Stunt Watch: Beavertown’s pub balloon, Aldi's tattoos and the Ibiza final boss

PR Opinion

Measuring GEO isn’t impossible, stop pretending it is

PR Opinion