The basics of PR are important for a social media campaign, says Gerard Corbett Chair-Elect for the PRSA PR Opinion
B2B PR practitioners need to raise their game to meet the new demands of online B2B magazines, says Bob Dearsley, chairman of ITPR PR Opinion
Who needs a professional qualification in PR? Maybe you! Leeds Metropolitan’s Richard Bailey explains why PR Opinion
It‘s time for PR to change says Bieneosa Ebite, chair of Ignite, the organisation that promotes the benefits of cultural diversity in PR PR Opinion
We are a communications industry that can’t communicate, says Robin England from Brand Advocate PR Opinion
Follow up your social networking with face-to-face contact says Angela Casey, MD of Porter Novelli PR Opinion
Are the days of great headlines numbered asks Liz Cartwright, MD of Cartwright Communications PR Opinion