B2B PR practitioners need to raise their game to meet the new demands of online B2B magazines, says Bob Dearsley, chairman of ITPR
PR Opinion
Who needs a professional qualification in PR? Maybe you! Leeds Metropolitan’s Richard Bailey explains why
PR Opinion
It‘s time for PR to change says Bieneosa Ebite, chair of Ignite, the organisation that promotes the benefits of cultural diversity in PR
PR Opinion
It’s important for Deloitte to Tweet says Laura Parsons, PR manager
PR Opinion
We are a communications industry that can’t communicate, says Robin England from Brand Advocate
PR Opinion
The PR/intern debate isn’t about money says Stephen Waddington, MD of Speed
PR Opinion
Follow up your social networking with face-to-face contact says Angela Casey, MD of Porter Novelli
PR Opinion
Are the days of great headlines numbered asks Liz Cartwright, MD of Cartwright Communications
PR Opinion
Unions must update the way they communicate says Bell Pottinger’s chairman David Wilson
PR Opinion
The US and the UK must maintain professional standards when using new technologies says PRSA’s chief exec Rosanna Fiske
PR Opinion
How to be cool. Andy Barker, director at Engage Research,asks what makes a brand cool
PR Opinion
How can brands cost effectively monitor the social media space?
PR Opinion