Brands need to improve customer interaction on social media, says Threepipe’s Jim Hawker
• Opinion
Edelman’s Marshall Manson describes how doing good PR can improve day-to-day living for all
• Opinion
Porter Novelli’s Angela Casey debates the benefits of working client side, versus agency side
• Opinion
Some advice for graduates looking to break into PR from Liz Cartwright, MD of Cartwright Communications
• Opinion
Anton Davidenko explains how to get the most out of your owned media
• Opinion
Ketchum’s Rod Cartwright puts forward the brand and business case for effective corporate leadership communication
• Opinion
How to use Twitter for crisis communications, by Edelman’s Lauren Willmott
• Opinion
Agencies and clients waste far too much money and time on pitches each year, says Andy M Turner
• Opinion
When it comes to scientific research, it isn’t just the “weird” studies that get noticed, says Duncan Smith, managing director of Mindlab
• Opinion
You need to prove PR’s worth in order to influence the board, says VMA Group’s Julia Meighan
• Opinion