Brands need a well polished shield says Steve Earl, MD, Europe at Zeno

PR Opinion

Phil Hall explains why self-regulation is more effective than an enforced system

PR Opinion

Duncan Cantor, Boehringer Ingelheim, tells us how he got into PR and the challenges of working in the health sector

PR Opinion

There is a trade off between legal advice and communications advice in a crisis, says Amanda Pierce

PR Opinion

The public want dialectic interactions with brands, says Mark Borkowski

PR Opinion

Good Relations Group, Kevin Murray discusses his 40-year career

PR Opinion

The Cold War between PR and advertising agencies is hotting up, says Weber Shandwick’s, Colin Byrne

PR Opinion

Putting the fizz back into new biz, by Graham Goodkind, founder of consultancy, Frank PR

PR Opinion

Getting the best from Freelancers, by freelance corporate PR consultant, Matt Flanders

PR Opinion

PROs should be way out front of SEOs, says Joshua Lachkovic Hotwire

PR Opinion

Making a good profit isn’t enough to secure your company’s future, says Burson-Marsteller’s Jeremy Galbraith

PR Opinion

Newswires are still useful in PR, says John Ozimek from Dimoso

PR Opinion

The most important brand in PR is yourself, says Angela Casey, MD of CM Porter Novelli, Edinburgh

PR Opinion

Why it’s not always PR people who buy PR anymore says Zoe Ward-Waring

PR Opinion

Five danger signs that your PR agency doesn’t really get digital

PR Opinion