Do marketers want brand marriage or brand loyalty?

PR Opinion

Is PR the ultimate ad-blocker cheat?

PR Opinion

Do awards and accreditation matter?

PR Opinion

The social media sites you must use if you work in PR by Pagoda Porter Novelli’s Angela Casey

PR Opinion

How did Volkswagen fail to see this coming? Asks Igniyte’s Caroline Skipsey

PR Opinion

Three ways PR can take advantage of latest Instagram changes

PR Opinion

The impact of bad PR on share price

PR Opinion

What Google Panda 4.2 means for PR by Paul Madden, director of data at Kerboo

PR Opinion

The top five skills that will get you ahead in PR

PR Opinion

Why PR people need to learn to talk again, by Zeno’s Steve Earl

PR Opinion

What Facebook Topic Data means for the PR industry by Francesco D’Orazio, VP product at Pulsar

PR Opinion

The PR youth of today has evolved says David Gallagher

PR Opinion

People have been sounding the death knell for PR for too long says Kantar Media’s Walter Patanella

PR Opinion

How to use PR to generate more sales leads by Liz McClellan, CMO of North Plains Systems

PR Opinion

The top 10 changes in B2B PR over the last 10 years by Linstock’s Simon Maule

PR Opinion