Google’s proposed Knowledge-Based Trust Score is a major attack on shoddy SEO tactics says Jack Peat, from 72 Point

PR Opinion

How to pull off a PR stunt

PR Opinion

Does humour help in PR?

PR Opinion

Five PR lessons from 2015

PR Opinion

How to create content that resonates

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The skills you’ll need to be a PR star in 2016

PR Opinion

How introverts can shine on social

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Why we should keep the press release alive!

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The power of vloggers

PR Opinion

Creating shareable experiences for millennials

PR Opinion

Do marketers want brand marriage or brand loyalty?

PR Opinion

Is PR the ultimate ad-blocker cheat?

PR Opinion

Do awards and accreditation matter?

PR Opinion

The social media sites you must use if you work in PR by Pagoda Porter Novelli’s Angela Casey

PR Opinion

How did Volkswagen fail to see this coming? Asks Igniyte’s Caroline Skipsey

PR Opinion