PR comes ninth on the UK Government's analysis of "professions" most exposed to large language modelling

PR Opinion

What is the strategic contribution of PR? Asks Heather Yaxley

PR Opinion

Reasons PRs should do pro bono work

PR Opinion

PR Stunt Watch: Deliveroo's Christmas Sproutwich and Gregg's posh collab with Fenwick

PR Opinion

PR Observations: Drucker and PR

PR Opinion

How PR helps organisations build their brands to increase their appeal to job candidates

PR Opinion

Public relations and public interest: The law is clear, do not mislead

PR Opinion

Prioritising employee wellbeing in PR - here’s what the industry could be doing better

PR Opinion

PR Observations: Sam Altman, the OpenAI board and Microsoft feature in one of the most bizarre episodes of crisis communications seen yet!

PR Opinion

PR Stunt Watch: Aldi's Pigs in Blankets Restaurant, Carhartt's label and Keep Britain Tidy clean up

PR Opinion

How to use technology to fight fake news and prevent PR crises

PR Opinion

PR Stunt Watch: Fun works for Chessington World of Adventures and KIND Bars in a tough news environment

PR Opinion