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PR Stunt Watch: No to make up for tweens, no to Heinz's Barbiecue sauce, but yes to Willy’s On a Bridge

The girl is back in town! After a couple of weeks of the boys dominating Stunt Watch – I’m back with my favourite stunts of the week. Obviously, beating God’s PR agency will be a tough one but who doesn’t love wieners, wieners, and tweeners?

My first one for Stunt Watch taps into a trend that has been terrifying the hell out of me – but also a conversation a lot of parents of tweens (as well as beauty brands) are having.

When did 10 stop looking like 10?

If you haven’t seen it, Gen Alpha has been slowly making its mark on social media recently, giving Gen Z a run for its money. They've created their own TikTok trends and content and become huge brand advocates. One such trend they’ve really tapped into has been skincare, which some may say… is harmless. For me, it's terrifying.

The tweens are taking over Sephora and demanding mum forks out a pretty penny on expensive skincare such as Drunk Elephant, BYOMA and Star Face.

Creating their own elaborate skincare regimes.

Using anti-ageing serums and creams…

Literally, you’re 10! How much younger do you want to look? Embryotic?

And I mean, these brands know what they’re doing—with bright, colourful, cartoon-like packaging and acne patches in cute star shapes.

At first, I thought it was a craze that maybe was exaggerated on social media but not really a thing until I overheard my best friend's 8-year-old asking her if she could go and do her face care regime.

When we discussed it, she was as frightened as I was. However, she had placated the situation by buying cute bottles from Primark and filling them with a mixture of aloe vera and water. However, the idea that this is the chat on the playground - feels insidious.

Tapping into insecurities of ageing and using chemicals to fix irregularities at such a young age is so dangerous.

Dove's tapping into this conversation—as a soft beauty brand that still cleanses but in a way that’s appropriate for children—feels well thought-out, culturally relevant, and targeted to families who will be tackling this issue and argument in their own households.

Barbiecue anyone?

When I wake up… in my own pink world. I promise – not all of my stunt watches will feature Barbie…

But I couldn’t skip this one because rubbed me up the wrong way.

To celebrate Barbie… again, Barbie and Heinz have partnered to make their very own Barbiecue sauce.

A violently pink condiment made from a mixture of barbecue sauce, vegan mayo and beetroot extract to achieve the nostalgic pink colour.

Cute idea, blanket coverage, “the mashup, we didn’t know we needed,” one article states.

A complete pink p*sstake is what I would say.

And no it isn’t because it feels a year late.

No, it isn’t because we’ve just turned another thing pink. As a fan of pink – for me, that’s never the problem.

It’s because… we can never have nice things.

Let me take you on a journey down the ever-twisting corners of Black Twitter. If you don’t know what Black Twitter is, simply put, it’s the corner of the internet where most people from the black diaspora reside.

Arguably one of the most creative parts of the internet, a melting pot of memes and internet bants, support groups and the inception place of most TikTok dances.

However, take the wrong turn, and you can enter the Wild West. A little advice… if you find yourself on Black Twitter and someone says, “Let me Land,”… run.

It all started in December 2022 – an extra savage day on the internet - where a young, black woman found herself in the Wild West of Black Twitter. How you ask?

Well, she made a pink sauce. Literal ranch – dyed a Pepto Bismal shade of pink. I mean it started off cute. The girls were loving it and slathering their wings and fries with Pink Sauce.

But all good things must come to an end—because (as the kids say) they dragged my good sis through the mud. Pulling out the labelling concerns, the unhealthy nature of pink sauce, and I haven’t seen pink sauce since… until woo, look… we have Barbiecue.

When I say we can’t have nice things, I mean it. Often, trends created on Black Twitter/Black TikTok get stolen without direct credit to where the trend started or the original creator. I hope, for Heinz’s sake, this doesn’t end in the same way as the original Pink Sauce creation…

Will He Won’t He Check His Oddballs…

I renamed this header multiple times because how do you say willy bridge without being crude, especially for this ballsy stunt.

Seeing it on my walk to dinner this week, I had a chuckle, sent a picture to my WhatsApp group, and thought I had to include it in a stunt watch—but with further digging, what a banger!

To commemorate Testicular Cancer Awareness Month, testicular cancer charity Oddball and St Marks Studios have used Westminster Bridge's quirky architectural structure to urge passers-by to check their balls.

When the sun shines through the trefoil-shaped cut-outs in the side of the bridge - hundreds of penis-shaped silhouettes appear along the pavement with signs stating, “This is a sign to check your balls”.

So clever on multiple levels. Firstly, you can’t overlook a row of d*cks leading up to parliament, a place which is heaving with d… we’ll leave it at dysfunction and still heavily male-dominated.

Also, it has peak shareability – something you’d want for a campaign all about spreading awareness.

This week's PR Stunt Watch was written by Kim Allain, Creative at MSL Group

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