May’s Digital PR Trends and Updates: backlinks reclassified, ranking Reddits and Google dies (again)

PR Opinion

B2B Creativity: Gaming unlocks a high score for Splunk

PR Opinion

The power of newsjacking: five tips to secure strong coverage in media outlets

PR Opinion

PR Stunt Watch: Wonky billboards, comics for the partially sighted, break-up day and Eau de BBQ

PR Opinion

PR Stunt Watch: Iceland's for everyone, while Beko's dead creative

PR Opinion

PR Observations: AI bots arguing with AI bots

PR Opinion

PR Stunt Watch: No to make up for tweens, no to Heinz's Barbiecue sauce, but yes to Willy’s On a Bridge

PR Opinion

How to make sure your digital marketing campaign is accessible to all

PR Opinion

PR Stunt Watch: Dove renews its commitment to 'real'

PR Opinion

Is AI making content worse?

PR Opinion

PR Stunt Watch: EasyJet stick a pilot on a Billboard, Vinnie Jones' team talk and Willy Wonka's Unknown makes an appearance at London Dungeon

PR Opinion

Masterclass experts unveiled for PRmoment Leaders

PR Opinion

Is it ever good PR for brands to bad-mouth a competitor?

PR Opinion

Creativity in B2B PR…what the data tells us

PR Opinion

Hold off on the comms until it's safe to go back in the water

PR Opinion