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Outstanding Masterclass Lineup for PRmoment Leaders In-house Programme starting in October

PRmoment Leaders is a training programme and community designed to help the best people in PR and comms to learn, network and lead.

After the successful launch of PRmoment Leaders Agency Programme earlier this year, we have now crafted a dedicated version for professional communicators operating within the corporate world. From the start of October, the PRmoment Leaders In-House Programme will accelerate their learning and prepare them to lead in-house communications teams in the future.

Central to our proposition is a series of masterclasses, delivered by high-profile experts. We have an outstanding lineup for our first semester. Charlotte West of Lenovo, Caroline Fisher of ASICS, Paul de Lara of Oracle, Darshna Kamani of Dynatrace, Paul Wheeler of Kellanova and Nicola Green of Virgin Media O2 are all highly respected in-house communicators for leading brands. Rachel Minty and Karen Noctor are leaders of the well-respected agency, Blurred.

Below is the full speaker and topic line up.

Make sure the great people in your in-house comms team don’t miss out on the opportunity to join our PRmoment Leaders community today. We've already had sign-ups from brands across the FMCG, travel and tech sectors, so they’ll be in great company.

Get in touch with me directly for more information or alternatively, register your interest here.

Will Hart

CEO, PRmoment Leaders

will@prmoment.com

PRmoment Leaders In-house Masterclasses, First Semester 2024-25

Dates

Experts

Masterclass title & summary

3 Oct

Charlotte West
Vice President, Global Corporate Communications,
Lenovo

Future-proofing the skills of in-house teams

  • How has comms evolved over the last decade?
  • What will our discipline look like in five years and why?
  • How to achieve high performance in today's world
  • What are the key attributes of great comms people and practise moving forward and how do they differ from the past?

17 Oct

Paul de Lara
Senior Director, Corporate Communications, EMEA, Oracle

The role of PR & Comms in business strategy

  • Can comms impact business strategy, and if so, how?
  • How does the comms relationship with the c-suite work best?
  • When are the moments when comms can materially impact business strategy?
  • How do comms teams best leverage those high impact moments?

7 Nov

Darshna Kamani
International PR & Communications Director,
Dynatrace

Understanding the contribution of PR to the business

  • How to build a robust comms narrative within the business
  • The importance of measurement the business understands
  • Building positive relationships with key internal partners
  • How to engage with the C-suite

21 Nov

Rachel Minty
Managing Director
& Karen Noctor
Principal Consultant
Blurred

How to get the best out of your PR agency

  • How to establish a true partnership with your agency teams from the outset
  • Getting the best out of your agency ongoing
  • The importance of clear briefing
  • How to give constructive and actionable feedback

5 Dec

Paul Wheeler
Corporate Communications Director for the UK, Ireland, Scandinavia & Eastern Europe,
Kellanova

Comms as editor-in-chief of the business

  • The central importance of storytelling
  • How to extract maximum value from the stories you tell
  • Taking a multichannel approach to address all stakeholder audiences
  • Optimising the blend of external and internal comms
10 DecNicola Green
Chief Communications & Corporate Affairs Officer, Executive Committee Member,
Virgin Media O2

Internal stakeholder management

  • Understanding how comms fits into the organisation and where comms adds most value
  • How to build positive relationships across the business
  • What is required of comms teams to successfully engage with senior leadership?
  • The need for emotional intelligence and how to apply it

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