QComms is carrying forward the momentum it built in Q1 2026, after reporting eight new client wins in January.
The agency has since added seven new mandates in April.
As part of QComms' roster of clients, hospitality remains a core focus. Singapore‑based lodging operator Ascott Limited, one of the agency's longest‑standing accounts, has renewed its corporate brand communications partnership.
The agency has also picked up launch and campaign‑based work tied to high‑profile openings. In Abu Dhabi, Time Out Market Abu Dhabi has appointed QComms ahead of its opening on Saadiyat Island, while in the experiential space, it will be working with Energie Entertainment on a profiling campaign for founder and CEO Tyler Davis‑Smith. Maison Lumière, a luxury at‑home spa concept launching in Dubai, has also been added to the agency’s growing wellness portfolio.
Cross-border growth
On the UK side, QComms has expanded its reach with Casbah Fitness and Wood Fired Coffee. Austrade, has also appointed the agency to support its communications strategy and raise visibility for Australia’s trade and investment opportunities.
Elsa Roodt, co‑founder of QComms, said the agency is seeing “a clear sense of momentum”, adding: "We’re continuing to grow our client base across sectors, and what’s exciting is the diversity of brands choosing to work with us. It speaks to the strength of our team, our agility, and our ability to deliver meaningful communications in a constantly evolving landscape.”
Despite the shifting market dynamics and competitive pressures, the agency's back‑to‑back growth suggests ongoing demand for integrated communications support in the region, as brands across sectors recalibrate their PR strategies.
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