Empyre Communications has announced the addition of nine new clients to its portfolio. The engagements cover PR, social and digital services across the hospitality, F&B, education and entertainment sectors.

The agency, which specialises in cross-sector communications for regional and international brands, continues to diversify beyond its core lifestyle and corporate pillars, recently bringing on an Operations Director to lead its GCC expansion strategy.

Portfolio diversification

The new additions to the Empyre roster include several high-profile hospitality and destination brands:

• Hospitality: Address Beach Resort (JBR), Yas Plaza Hotels (Yas Island), and the lifestyle-led Renaissance Business Bay Hotel.
• Niche destinations: Aldhafra Resort, Vignette Collection by IHG – the group’s first desert resort under this collection.
• F&B: New York-born Black Tap (Dubai Mall) and the UK-founded Maki & Ramen, which is currently entering the UAE market.
• Specialised sectors: Museum of Illusions, augmented reality cricket concept WIKIT (Emirates Golf Club), and Dwight School Dubai.

Stephanie Farah, founder and Managing Director at Empyre Communications, said of the account wins: “We are proud to see the agency’s client portfolio continue to grow across a range of sectors. Storytelling sits at the heart of our approach, and we look forward to working with each brand to shape clear, thoughtful narratives as they continue to build their presence in the region.”

The expansion highlights the agency's continued expansion from its original hospitality focus, further reflecting a broader trend of brands looking for integrated communication strategies that bridge traditional media relations with digital execution.

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