Riyadh and Dubai-based communications consultancy, Brazen MENA, has added four new clients across fashion, lifestyle, retail and hospitality – covering both consumer and B2B.
The agency has been appointed by OnTheList, the members-only luxury flash sales platform that has hosted more than 50 flash sales in the UAE since 2024 and is currently expanding into Saudi Arabia. Brazen MENA's initial work for the client has included communications around OnTheList's partnership with Le Creuset, including a VIP media and influencer event to mark the brand's Factory to Table sale reaching Dubai for the first time.
Two further wins strengthen the agency's relationship with Al Tayer Insignia LLC. British baby and nursery brand Mamas & Papas has retained Brazen MENA to support the launch of its new Dubai Mall store through a media and influencer campaign focused on building awareness and driving footfall. US activewear label Vuori, founded in 2015 around the California active lifestyle concept, has also appointed the agency to lead the launch of its first store in the UAE and GCC, with a broader regional PR strategy across lifestyle and fashion media.
On the B2B side, the agency has been retained by Trilight, a hospitality asset management company that is part of the global Al-Bahar Group. Trilight focuses on protecting owner interests across hotels, resorts, branded residences and mixed-use developments. The brief covers strategic press office activity, executive profiling and bilingual communications in English and Arabic.
Louise Jacobson, Managing Partner at Brazen MENA, said: "We are trusted by the brands who lead... We take their reputations as seriously as they do, and that is the partnership we are proud to build," adding that the agency expects to announce further client news in the coming weeks.