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Good and Bad PR: We’re loving Sainsbury’s Christmas themed Bude Tunnel

Good PR

This week, my vote for good PR goes to Sainsbury’s in Bude. If you haven’tyet heard of the Bude Tunnel, where the hell have you been?!  Don’t worry, I only just heard of it today too… but I’m now planning on heading down south IMMEDIATELY to walk through this infamous tunnel.

This isn’t a famous train tunnel, road tunnel or playground tunnel, for that matter; the Bude Tunnel is in fact a sheltered tunnel leading the public from the car park of a Sainsbury’s in Bude into the supermarket itself.

No big deal, I hear you say. Actually, it really is… because it’s now festive AF.

First of all, the Bude Tunnel – as it’s been affectionately named – was rated as one of Cornwall’s top tourism attractions on TripAdvisor back in September.

Now, in the spirit of Christmas, it’s received a festive makeover with lights, a sign and other impressive decs.

It’s received coverage on the likes of the BBC, Huffington Post, Gizmodo, the one and only Cornwall News and more. Plug Boy, from the Sainsbury’s Christmas advert, even made an appearance in the tunnel (Google that advert RIGHT NOW if you haven’t already… it’s the best) which is how you know this is all a fantastic Sainsbury’s PR stunt.

This gets a LOT of my love today.

Merry Christmas you beautiful bunch of PR peers <3

Bad PR

Pretty Little Thing has received some bad press this week, after a 27 year old from Somerset ordered a £5 T-shirt that was certainly NOT what it said on the tin.

In the picture online, it’s a black T-shirt, with a shredded midriff, to show off a bit of skin. When the customer tried it on, however, it showed a lot more than just skin (spoiler alert… nipples).

Lucy, from Somerset, said that she sent a photo to her boyfriend showing off her new purchase and they both had a good old laugh about it. To cover her modesty, she strategically placed two laughing face emojis over her nips, which is the picture that has quickly gone viral.

She ordered a size 12 too, so it’s not as if it should’ve been on the small side (she’s tiny herself).

The story has been picked up by The Sun, Mirror and Daily Mail (obvs).

If you do a quick Twitter search of Pretty Little Thing, you’ll see plenty of other people complaining that what they received in the post did not match the pictures on the website.

So yes, the clothes are cheap, but they might not be worth it.

 Written by Shannon Peerless, 10Yetis @ShazzaYeti on Twitter. Seen any good or bad PR lately? You know what to do @10Yetis on Twitter or on email

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