PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Future proofing in-house PR teams

Location: Store Street Room, One Alfred Place, 1 Alfred Place, London WC1E 7EB
Organiser: PRmoment Events
Price: Free for in-house PR and communications folks

Why attend this event? Public relations has changed, so the skill sets required in house PR departments have also changed massively. This event examines those changes and asks how PR departments can futureproof themselves

Due to high demand, we have to limit the number of tickets per organisation to three. 

Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

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5.45pm Registration, canapes and informal networking  
6.00pm Chairpersons introduction
Ben Smith, Founder, PRmoment

Research Results: The Future Skill Requirements of In-House Teams
Sarah Ogden, Director, 3 Monkeys Zeno


In 2017: Why in-house comms teams are the same - but different!
Howard Jones, Head of Comms, EE

  • What skills are most in demand in a modern press office?
  • What is the role of the agency today?
  • Is the ability to write still the most important skill in public relations?
  • How often do ex-journos have a successful career in PR?
  • Managing upwards internally: Gaining respect to have influence

How Adidas has restructured its PR and social operation into newsrooms
Simon Bristow, Global PR Director, adidas

  • How adidas's Newsroom network allows the brand to focus on 'do less, mean more'
  • The role of adidas Global HQ
  • adidas's publishing approach across PR, Social and Influencer


Panel: The Increasing Scope of Responsibility of In-House PR Teams
Daisy Wallace, Head of PR, Virgin Trains
Simon Bristow, Global PR Director, adidas
Angie Moxham, Chief Monkey, Europe, 3 Monkeys Zeno


Chairpersons closing remarks



Close of event


  Drinks, canapes and informal networking  


This event is worth 15 points
towards the PRCA CPD