PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

A Sixth Sense: Is PR an art or a science?

Location: Cargo, 83 Rivington Street, London, EC2A 3AY
Organiser: PRmoment events
Price: Tickets are free for in-house PR/comms/marketing folks

Why attend: One of the impacts of digital communications has been to increase the amount of data to inform campaign planning. But has this reliance on data decreased the requirement for creative excellence? At this event we’ll explore whether there is a tension between the use of data to inform the creative.

Due to high demand, we have to limit the number of tickets per organisation to three. 

Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

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Registration and informal networking




Chairpersons introduction
Ben Smith, Founder, PRmoment




'Why good creativity requires an artist and a scientist'
Oli Francis Head of Creative in Content PR ,Sky      






Trusting Your Gut: Why instinct, intuition and information will always create ideas that travel
Gavin Taylor, Head of Performance, Splendid Communications


Panel session:  
- Daisy Hawker Wallace Head of PR, Virgin Trains
- Oli Francis, Sky, Head of Creative in Content PR
- Serena Mariani, Sr. Global Marketing Manager, Digital- Oral Care Brand, Unilever
Gavin Taylor, Head of Performance, Splendid Communications







Chairpersons closing remarks



7.50pm Drinks and canapés

This event produced in partnership with