A Sixth Sense: Is PR an art or a science?

Why attend: One of the impacts of digital communications has been to increase the amount of data to inform campaign planning. But has this reliance on data decreased the requirement for creative excellence? At this event we’ll explore whether there is a tension between the use of data to inform the creative.

Due to high demand, we have to limit the number of tickets per organisation to three. 

Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

Agenda:

5.30pm	Registration and informal networking
6.00pm	Chairpersons introduction Ben Smith, Founder, PRmoment
6.05pm	'Why good creativity requires an artist and a scientist' Oli Francis Head of Creative in Content PR ,Sky
6.30pm	Trusting Your Gut: Why instinct, intuition and information will always create ideas that travel Gavin Taylor, Head of Performance, Splendid Communications
6.55pm	Panel session:   - Daisy Hawker Wallace Head of PR, Virgin Trains - Oli Francis, Sky, Head of Creative in Content PR - Serena Mariani, Sr. Global Marketing Manager, Digital- Oral Care Brand, Unilever Gavin Taylor, Head of Performance, Splendid Communications
7.30pm	Chairpersons closing remarks
7.50pm	Drinks and canapés

This event produced in partnership with