PRmoment Awards Shortlist 2024 PRmoment Leaders PA Mediapoint PRCA

The PRmoment Awards 2020 winners - The South

It's been a long wait but today we're so pleased to be able to announce the winners of The PRmoment Awards for London and The South 2020.

Congratulations to everyone who was shortlisted and double congratulations for all of you who won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved. 

Social Media Campaign of the Year

Sponsored by Opinium

Winner - Virgo Health & Roy Castle Lung Cancer Foundation – Follow My Lead

Finalists:

Alfred & World Animal Protection – #TheREALCheekyNandos
Assembly, UK & Microsoft Xbox EMEA – The Xbox EMEA Holiday Puzzle
BCW & Boehringer Ingelheim – A Unique Bond
Ketchum & P&G – Fairy Non Bio - #ToMyBaby
Red Consultancy & McDonald's UK – Driving downloads of My McDonald's App
Sony with Hope&Glory – Building a Creative Community
Taylor Herring & Samsung – #S10Hotshots – How Samsung won the Love Island brand battle
The Romans & Santander – The Invisible Look
The Romans & Twitter – The Vagina Emoji
Third City & Bupa – Check Your Tackle
Virgo Health & Roy Castle Lung Cancer Foundation – Follow My Lead
W & Hellmann's – Tommy Fury Finds True Love With Molly–Mayo

Integrated Communications Campaign of the Year

Sponsored by markettiers

Winner - W & The Children's Society – The Store of Modern Childhood

Finalists:

Airbnb with Hope&Glory – The Spice Bus: Only On Airbnb
Alfred & World Animal Protection – #TheREALCheekyNandos
DawBell & Casio Music UK – Spotlighting music education
Engine Mischief & TUI UK – The Holiday Feeling
Golin & Dove – Project #ShowUs­
Ketchum, AMV BBDO & Libresse – Viva La Vulva
Manifest & Samsung KX – The Co-Lab Series, at #SamsungKX
Taylor Herring & Samsung – #S10Hotshots - How Samsung won the Love Island brand battle
The Romans & Method – Drag Cleans
UKTV – Dad's Army: The Lost Episodes
W & The Children's Society – The Store of Modern Childhood
Weber Shandwick & IBM – Leatherhead FC

Stunt of the Year

Winner - Cow & The Big Bang Fair – Swimming In It

Finalists:

Airbnb with Hope&Glory – The Spice Bus: Only On Airbnb
Cow & The Big Bang Fair – Swimming In It
Edelman UK & ASICS – Eternal Run
GribbonBerry & NH Hotel Group for nhow Lond­­on – nhow London Chameleon Stunt
Impression & Cuckooland – Anti Nightmare Mist
Ketchum & Samsung – KX Vertical Gig
Mc&T & giffgaff – Black Friday Pop Up
Pangolin & The Glenlivet – The Glenlivet Capsule Collection
Smarts, Waste & Resources Action Programme (WRAP) – Small Change, Big Difference
Stripe Communications & SEA LIFE London – Gender Neutral Penguin
The Lucre Group & PizzaExpress – Brand Relaunch - Langham Place, Oxford Circus refurbishment
Tin Man & National Geographic Society – Missing Cats - #SaveArchie A Roaring Success

Event of the Year – South

Sponsored by UNICEPTA

Winner - W & The Children's Society – The Store of Modern Childhood

Finalists:

160over90 & EA SPORTS – FIFA 20 World Premiere
Airbnb with Hope&Glory – The Spice Bus: Only On Airbnb
Brands2Life & LinkedIn – Grimsby United
Brands2Life & LinkedIn – The Linked Inn
Clarion Communications & Valspar – The Institute of Primal Colour
Ketchum & #SamsungKX – Vertical Gig
PREMIER & FOX – The Walking Dead: Art Apocalypse
Ready10 for PRO 2GO – 'You're It! Bringing World Chase Tag to the UK'
Red Consultancy & Huawei – Huawei's Unfinished Symphony
The Romans & Method – Drag Cleans
W & The Children's Society – The Store of Modern Childhood
Wildfire & Poly – One Small Step: The 50th Anniversary of the Moon Landing

Best Use of Research – South

Sponsored by Censuswide

Winner - Engine Mischief & National Trust – Losing our Mother Tongue: Nature

Finalists:

BCW for Barclaycard – Click & Connect
Citizen Relations – Trainpal by Ctrip - Split Ticket's the Difference
Citypress & SunLife – We're not ageist, are we?
Common Industry – Doodle State of Meetings Report 2019
Direct Line Group – Seat belts - The Forgotten Road Safety Priority
Engine Mischief & National Trust – Losing our Mother Tongue: Nature
FleishmanHillard Fishburn & Noluma – Giving Milk its Bottle Back
PrettyGreen & Hopster – Is TV Making Your Child Prejudiced?
Propellernet & PureGym – PureGym & Search Listening
The Romans & OVO – Think Before You Thank
Tin Man & Barclays Smart Investor – Facing Up to Finance
Virgo Health & Fellowes - Emma: Work Colleague of the Future

Consumer PR Campaign of the Year – South

Sponsored by Notified

Winner - Hotwire & HomeAway - The Teddy Express

Finalists:

Airbnb with Hope&Glory – The Spice Bus: Only On Airbnb
Brands2Life & LinkedIn – The Linked Inn
Don't Cry Wolf & Elvie – #LetFannyFly
Engine & E.ON – E.ON Lungs – Making the Invisible Visible
Hotwire & HomeAway - The Teddy Express
Kazoo Communications – OnePlus & Load Rage
Ketchum, AMV BBDO & Libresse – Viva La Vulva
Pangolin & The Glenlivet – The Glenlivet Capsule Collection
Red Consultancy & Huawei – Huawei's Unfinished Symphony
Stripe Communications, Grosvenor Casinos & David vs Goliath
Tin Man & Indeed – Tick Tock Till Bedtime
W & Papa John's – The Beeza: The First Pizza for Bees

Corporate Purpose Award – South

Sponsored by Opinium

Winner - Citizen Relations and Zanussi – A Helping of Food Education


Finalists:

Citizen Relations and Zanussi – A Helping of Food Education
DeVries Global & Zippo® – Fight Fire with Fire
Edelman & Deep RiverRock – The Recycled Logo
Engine & E.ON – E.ON Lungs – Making the Invisible Visible
Frank & Burger King – The Big Meltdown
Franses & AAB FIA Formula E – Supercharging Formula E’s world impact 
Hope&Glory for Facebook – Beyond the Screen
The Romans & Method – Drag Cleans
The Romans & OVO – Think Before You Thank
Third City & Bupa – Check Your Tackle
W Communications & Camden Town Brewery – Camden Town: Poured with a Purpose
West Midlands Trains – Salvation Army uniform scheme

Best Use of Content – South

Sponsored by PRmax

Winner - Virgo Health & Fellowes - Emma: Work Colleague of the Future

Finalists:

Alfred & World Animal Protection – #TheREALCheekyNandos
Cow & The Big Bang Fair – Swimming In It
Engine Mischief & Southampton Football Club – Saynts: The Greatest Kit Launch That Never Happened
Golin & Premier Inn – Pillow Fight Club
Red Consultancy & McDonald's UK – When Harry met...(and rejected) the Big Mac with Bacon
Sony with Hope&Glory – Building a Creative Community
Taylor Herring & Samsung – #S10Hotshots – How Samsung won the Love Island brand battle
The Romans & Badoo – The Truth Flirts
The Romans & Virgin Trains – Toilet Role of a Lifetime
Tin Man & Anthony Nolan – When words aren’t enough - The Silent Thank You
Tin Man & Britvic (J2O Spritz) – Stop the Mocktail Madness
Virgo Health & Fellowes - Emma: Work Colleague of the Future

Best Use of Creativity – South

Winner - W & Papa John's – The Beeza: The First Pizza for Bees

Finalists:

Airbnb with Hope&Glory – The Spice Bus: Only On Airbnb
Cow & The Big Bang Fair – Swimming In It
Cow & The Institute of Cancer Research – Taking A Stanza
Fever & Flower Council of Holland – Thanks Plants
Golin & Premier Inn – Pillow Fight Club
Pangolin & The Glenlivet – The Glenlivet Capsule Collection
Taylor Herring & Samsung – #S10Hotshots - How Samsung won the Love Island brand battle
The Romans & Method – Drag Cleans
Tin Man & Indeed – Tick Tock Till Bedtime
Tin Man & National Geographic Society – Missing Cats - #SaveArchie A Roaring Success
W & Papa John's – The Beeza: The First Pizza for Bees
W & The Children's Society – The Store of Modern Childhood

B2B Campaign of the Year – South

Sponsored by Notified

Winner - FleishmanHillard Fishburn & Noluma – Giving Milk its Bottle Back
Silver - FTI Consulting, Grey & HSBC – Navigator 2019

Finalists:

CCgroup & Tribe Payments – Fame & fortune in fintech: launching Tribe Payments
Champion Communications Ltd & Aptum Technologies – Breaking down walls for Aptum
FleishmanHillard Fishburn & Noluma – Giving Milk its Bottle Back
FTI Consulting, Grey & HSBC – Navigator 2019
Hotwire & Qualcomm – Leading The World to 5G
Octopus Group & Hectare Agritech – Tudder: Tinder for Cows
Ogilvy & QuickBooks – Making Tax Easy
Red Consultancy & Totaljobs – The Northern Pound: Bursting the London jobs bubble with a new domestic exchange rate
Speed Communications & Brookson Legal - IR35 ticking timebom
Storm Communications & Frugalpac – It’s time to #getFrugal
W Communications – The AllBright, The Future is AllBright
Weber Shandwick & IBM Leatherhead FC – Can AI help Leatherhead FC raise their game?

Financial Services Sector Campaign of the Year – South

Sponsored by Opinium

Winner - Kindred & the Financial Conduct Authority – PPI Complaints Deadline
Silver - Teamspirit & AIG Life – Max's Story

Finalists:

BCW for Barclaycard – Click & Connect
Edelman & IBCB – A Story of Courageous Humility
FleishmanHillard Fishburn & Santander – The Future of the Homeownership Dream
FTI Consulting – Grey & HSBC - Navigator 2019
Kindred – ScamSmart campaign
Kindred & the Financial Conduct Authority – PPI Complaints Deadline
Teamspirit & AIG Life – Max's Story
The Romans & Santander – The Invisible Look
The Romans & TransferWise – The (Gemma) Collins English Dictionary
Third City & Bupa – Check Your Tackle
Third City & LifeSearch – Let's Start Talking
Tin Man & Barclays Smart Investor – Facing Up to Finance

Global Public Relations Campaign of the Year – South

Sponsored by VMA group

Winner - Octopus Group & Hectare Agritech – Tudder: Tinder for Cows

Finalists:

BCW & Boehringer Ingelheim – A Unique Bond
Clarivate Analytics – Highly Cited Researchers 2019
DeVries Global & Zippo® ­– Fight Fire with Fire
Golin & Dove – Project #ShowUs
Kaizo & BlackLine – Mistrust in the Numbers
Octopus Group & Hectare Agritech – Tudder: Tinder for Cows
Pangolin & The Glenlivet ­– The Glenlivet Capsule Collection
Red Consultancy & Huawei – Huawei's Unfinished Symphony
The Romans & OVO – Think Before You Thank

Healthcare / Pharma Campaign of the Year – South

Sponsored by PRCA

Winner - Virgo Health & Fellowes - Emma: Work Colleague of the Future
Silver - Cow & The Institute of Cancer Research – Taking A Stanza

Finalists:

Aduro Communications – Keep healthy, happy and active with Seven Seas JointCare
BCW & Boehringer Ingelheim – A Unique Bond
Brands2Life & Bayer Diprobase – Soothing Mind & Skin Campaign
Brands2Life & BBI Balance Active – Maybe It's Not Thrush
Cirkle & Sensodyne – Sensitive Supper Club
Cow & The Institute of Cancer Research – Taking A Stanza
Edelman, Mars Petcare & HABRI – Bringing four paws and a solution to the loneliness epidemic
The Romans & Twitter – The Vagina Emoji
The Tonic Communications & Vision Express – National Eye Health week 2019
Third City & Bupa – Check Your Tackle
Virgo Health & Fellowes - Emma: Work Colleague of the Future
Virgo Health & Roy Castle Lung Cancer Foundation – Follow My Lead

Public Sector Campaign of the Year – South

Sponsored by Press Data

Winner - Kindred & the Financial Conduct Authority – PPI Complaints Deadline

Finalists:

Cow & The Big Bang Fair – Swimming In It
Kindred & the Financial Conduct Authority – PPI Complaints Deadline
Tin Man & The Institution of Engineering and Technology – Life on Mars

FMCG Marketing Communications Campaign of the Year – South

Winner - W Communications & Marmite – Driving the Nations Nuts About Marmite Peanut Butter
Silver - Red Consultancy & McDonald's UK – Is Big Mac with bacon still a Big Mac?

Finalists:

3 Monkeys Zeno & Wray and Nephew – Wray Residencies
Edelman & Deep RiverRock – The Recycled Logo
Edelman & HEINEKEN UK – Sol Bar - the UK’s first bar where the sun never sets
Ketchum, P&G – Fairy Non Bio - #ToMyBaby
Pangolin & The Glenlivet – The Glenlivet Capsule Collection
Red Consultancy & McDonald's UK – Is Big Mac with bacon still a Big Mac?
The Romans & Ben & Jerrys – Tub Floaty
Tin Man & Britvic (J2O Spritz) – Stop the Mocktail Madness
W Communications & Hellmann's – Tommy Fury Finds True Love With Molly–Mayo
W Communications & Marmite – Driving the Nations Nuts About Marmite Peanut Butter

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year – South

Winner - Engine Mischief & Sure – Your World, Your Workout

Finalists:

Barley Communications & Barnardo's – Summer Fashion for Every Occasion
Brands2Life & Bayer Diprobase – Soothing Mind & Skin Campaign
Brands2Life & BBI Balance Active – Maybe It's Not Thrush
Engine Mischief & Sure – Your World, Your Workout
Hope&Glory for hmv – Re–launching an Icon
MWWPR & Wahl UK – A Man’s Best Friend
Sony with Hope&Glory – Building a Creative Community
Spider PR & Modibodi – Modibodi for everybodi
The Romans & Santander – The Invisible Look

Automotive & Transport Marketing Communications Campaign of the Year – South

Sponsored by Pressdata

Winner - Golin & LNER – #TrackRecord

Finalists:

Cubaka & Virgin Trains – #FinalWhistle Campaign
Franses & AAB FIA Formula E – Supercharging Formula E’s success
Golin & LNER – #TrackRecord
Hope&Glory & Trainline – Off the Beaten Track
Liberty Communications – Drones for Good
Markettiers & Mercedes–Benz Vans
Nelson Bostock Unlimited & Zenzic – UK Connected and Automated Mobility Roadmap to 2030
Performance Communications & Skoda – Skoda Parent Taxi
Ready10  
The Romans & Virgin Trains – Toilet Role of a Lifetime
W Communications & Jaguar Land Rover – Girls Can Be Engineers Too

Not for Profit Campaign of the Year – South

Sponsored by PRCA

Winner - Cow & The Big Bang Fair – Swimming In It
Silver - Engine Mischief & National Trust – Losing our Mother Tongue: Nature

Finalists:

Alfred & World Animal Protection – #TheREALCheekyNandos
Cow & The Big Bang Fair – Swimming In It
Cow & The Institute of Cancer Research – Taking A Stanza
Engine Mischief & National Trust – Losing our Mother Tongue: Nature
Girlguiding & Pegasus – #PlasticPromise
Golin & Cifas – 'The Faces of Fraud'
Grayling & Guide Dogs – By My Side
The Romans & Method – Drag Cleans
Tin Man & Anthony Nolan – When words aren’t enough, The Silent Thank You
Tin Man & The Institution of Engineering and Technology – Life on Mars
Virgo Health & Roy Castle Lung Cancer Foundation – Follow My Lead
W Communications – The Children's Society, The Store of Modern Childhood

Culture Media, Sport & Travel Marketing Communications Campaign of the Year – South

Sponsored by UNICEPTA

Winner - Golin & LNER – #TrackRecord

Finalists:

Airbnb with Hope&Glory – The Spice Bus: Only On Airbnb
Engine Mischief & Southampton Football Club – Saynts: The Greatest Kit Launch That Never Happened
Golin & LNER – #TrackRecord
Propellernet & PureGym – Gyms vs. Spiders
Ready10 for PRO 2GO ' 'You're It! Bringing World Chase Tag to the UK'
Taylor Herring & Samsung – #S10Hotshots – How Samsung won the Love Island brand battle
The Romans & TransferWise – The (Gemma) Collins English Dictionary
Tin Man & National Geographic Society – Missing Cats - #SaveArchie A Roaring Success
Tin Man & Plenty of Fish – Looking for love with UK media
W & Carabao – The Carabao Cup Draw Live...from Morrison's
Weber Shandwick & IBM – Leatherhead FC

Media Relations Campaign – South

Sponsored by notified

Winner -  W & Marmite – Driving the Nations Nuts About Marmite Peanut Butter

Finalists:

Cow & The Big Bang Fair – Swimming In It
Frank & Burger King – The Big Meltdown
Hope&Glory for hmv – Re-launching an Icon
Newgate Communications – Above and Beyond Campaign
Pangolin & The Glenlivet – The Glenlivet Capsule Collection
The Romans & OVO – Think Before You Thank
The Tonic Communications & Vision Express – National Eye Health week 2019
Tin Man & Barclays Smart Investor – Facing Up to Finance
Tin Man & Indeed – Tick Tock Till Bedtime
Tin Man & Plenty of Fish – Looking for love with UK media
Virgo Health & Fellowes - Emma: Work Colleague of the Future
W & Marmite – Driving the Nations Nuts About Marmite Peanut Butter

Low Budget Campaign of the Year – South

Winner - Cow & The Big Bang Fair – Swimming In It

Finalists:

Cow & The Big Bang Fair – Swimming In It
Cow & The Institute of Cancer Research – Taking A Stanza
Crest Communications & Red Letter Days – Spreading the Love on Valentine's Day
Assembly, UK & Microsoft Xbox EMEA – The Xbox EMEA Holiday Puzzle
Hope&Glory for hmv – Re–launching an Icon
Pic PR & Huntington and Langham Estate – Memories campaign
Ready10 – JustPark and Vote: free parking for the General Election
Teamspirit & AIG Life – Max's Story
The Romans & Ben & Jerrys – Tub Floaty
The Romans & Twitter – The Vagina Emoji
Third City – Bupa, Check Your Tackle
W Communications – Papa John's, The Beeza: The First Pizza for Bees

Employee Engagement Campaign of the Year – South

Sponsored by Notified

Winner - Tower Hamlets Homes – Ways of Working campaign

Finalists:

Anchor Hanover & H&H Communications – Achieving More Together, communicating the Anchor Hanover Business Plan 2019-22
Jardine Motors Group - JMG gets #JobSwagger
Media Zoo & Tandem Bank – Tandem-in-Tandem
Morris & Company – Five Generations, One Big Family
Tower Hamlets Homes – Ways of Working campaign
VisitBritain/VisitEngland - MyMicrogap Staff Programme

Community Engagement Campaign of the Year – South

Winner - 3 Monkeys Zeno & Wray & Nephew – Wray Residencies

Finalists:

3 Monkeys Zeno & Wray & Nephew – Wray Residencies
BECG  AQUIND Limited & AQUIND Interconnector
Brands2Life & LinkedIn – Grimsby United
Gerard Kelly & Partners (GKP) – ClassDojo, A Mindful Moment
Linstock Communications & South Essex Active Travel – ForwardMotion: Driving travel transformation across south Essex
Rooster PR & Vastint UK – Discovering Aire Park in Leeds
Taylor Herring & Samsung – #S10Hotshots - How Samsung won the Love Island battle
The Forge Communications & Rover.com – Dog–friendly Pub Awards 2019
The Romans & Method – Drag Cleans
Third City & Hoop – Baby on Board
Third City & Royal Voluntary Service – Step Forward
Virgo Health & Roy Castle Lung Cancer Foundation – Follow My Lead

Young Professional of the Year – South

Sponsored by VMA Group

Winner - Lucy Baker - The Romans

Finalists:

Acuitas Communications Ltd – Fraser Schurer–Lewis
Crest Communications – Amy Mace
Ketchum – Darcie Farrell
Ketchum – Georgina Wolfson, Comms Manager, Samsung
Ketchum – Matthew Palutikof
LEWIS – Gemma Sowerby
Manifest London – Liana Maher
Missive – Julia Lavin
Teamspirit – Sandy Downs
The Romans – Lucy Baker
WE Communications – Niamh Griffin

In-house Team of the Year (Private Sector) – South

Sponsored by Ketchum

Winner - Financial Times

Finalists:

Barclaycard Press Office
Financial Times
Hearst UK PR & Comms
IBM UK
O2 Corporate Affairs

In–house Team of the Year (Public / Third Sector) – South

Sponsored by Ketchum

Winner - R3 – The Association of Business Recovery Professionals


Finalists:

Financial Conduct Authority
PPL
R3 – The Association of Business Recovery Professionals
The Royal College of Psychiatrists

B2B PR Agency of the Year – South

Sponsored by delineate

Winner – Ccgroup

Finalists:

Brands2Life
CCgroup
Chameleon
Clarity
Jargon PR
Red Lorry Yellow Lorry
With

Consumer PR Agency of the Year – South  

Winner - The Romans

Finalists:

Aduro Communications
Cirkle
Hope&Glory
Kazoo Communications
Manifest London
Ready10
The Romans
Tin Man Communications
W Communications

Integrated Agency of the Year – South

Sponsored by the PRCA

Winner - Manifest London

Finalists:

Brands2Life
Clarity
Hope&Glory
LEWIS
Manifest London
Playtime PR
The Romans
Threepipe

Technology Agency of the Year – South

Sponsored by PRmax

Winner - CCgroup
Silver – LEWIS


Finalists:

Brands2Life
CCgroup
Chameleon
Clarity
Eskenzi PR
Hotwire
LEWIS
Liberty Communications
PAN Communications
WE Communications
Wildfire PR
With

Independent Agency of the Year – South

Sponsored by Deliniate

Winner - Manifest
Silver - Tin Man


Finalists:

Alfred
CCgroup
Chameleon
Cirkle
Clarity
Coolr
Hope&Glory
Kindred
Manifest
Ready10
Tin Man
WA Communications

New Agency of the Year

Sponsored by Notified

Winner – Ovid Health


Boutique Agency of the Year – South

Sponsored by Opinium

Winner - Manifest

Finalists:

89up
Cirkle
Clarity
Coolr
Don't Cry Wolf
Manifest
Mercury Communications
Playtime PR
Radioactive PR
The PR Network
The Romans
Tin Man
Wildfire

Mid–sized Agency of the Year – South

Sponsored by Opinium

Winner - Teamspirit

Finalists:

BECG
Finn Partners
LOTUS
Teamspirit
Virgo Health

Large Agency of the Year – South

Sponsored by Opinium

Winner - Hope&Glory

Finalists:

Frank
Hope&Glory
Hotwire
Lansons
Media Zoo
MHP Mischief
PREMIER
W Communications

If you enjoyed this article, sign up for free to our twice weekly editorial alert.

We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: