The raison d’etre of creative marketing: Minimum effort for maximum impact?

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The Public Relations Search Value - a new way of measuring PR?

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How personalities play an important role in client agency success stories

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CIPR Excellence Awards 2016 Winners

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My PR playlist by Ian Whiteling, director at agency Three-sixty

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Starting the day with a superhero

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PR analysis – Sports Direct

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Heather Baker’s top 5 people to follow on Twitter

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Why creativity cannot be a bolt on

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The Big Brexit Debate - Troubling undertones…

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A day in the life of USP’s Steven Brown

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How travel brands are communicating with millennials

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Why Simon Kelner is my PR hero, by W Communications’ Adam Leigh

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What Google’s revised blogger guidelines mean for PR

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Five minutes with Charlotte Beeching, head of comms at London City Airport

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