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Top global communications speakers from major brands and organisations are confirmed for the AMEC International Summit in Stockholm in June, as part of a push to make measurement a “must have” in public relations practice.
The speakers include Jeff Kuhlman, Vice President, Global Communications, Nissan Motor Co. Ltd, in Japan, who has been added to the programme and will give a presentation of how measurement works at the global and local level in Nissan, working with colleagues from the Iberia region.
The theme of the Summit is “Winning The Game – from local silos to global integration.” A key feature of the Summit programme will be a special AMEC debate on integrated metrics and how the marketplace is calling for simplicity and change.
Confirmed speakers include:
Rachana Panda, Director of Corporate Communications, South Asia, GE; Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s; Meredith Stevens, Director, Digital Strategy, National Cattlemen’s Beef Association; Paloma Escudero, Director of Communications, UNICEF; Alex Aiken, Executive Director of Government Communications, HM Government UK; Stuart Smith, Global CEO, Ogilvy PR; Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation; Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige; Edvard Lind, Head of Media Relations, Skanska AB Group Communications; Jeff Kuhlman, Vice President, Global Communications, Nissan Motor Co. Ltd, Japan; Ben Matthews, Head of Strategic Communications, eBay; Jim Macnamara, Professor of Public Communication, University of Technology Sydney.
Barry Leggetter, AMEC’s CEO, said: “We have senior level figures wanting to share their measurement experience to help others in the industry who are perhaps wondering how to make a start on their measurement journey.”
Leggetter said the Summit would have a strong practical emphasis on how PR professionals and measurement firms can work better together.
More than 200 representatives from the world’s top research and measurement companies and PR agencies will take part in the Summit on 3rd/4th June, 2015. To book click on this link.
The Summit is organized by AMEC, the International Association for Measurement and Evaluation of Communication. Retriever, the leading company in the Nordic countries for media monitoring and media analysis, is the Summit Headline Sponsor.