This United Video remains my favourite You Tube crisis video ever.
http://youtu.be/5YGc4zOqozo
I thought the whole world had seen this video but I was chatting to a few PR folks last week and they looked blank when I mentioned it.
And for PR people, this video should be required viewing. Both from the potential of social perspective and from the viewpoint of how brands must ensure that their values filter throughout the workforce, not just appear on an advert!
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