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Times have been tough in economic terms for years now. Could a new business model shake up the way you work and the clients you provide a service for? Should agencies try to break away from tradition?
At éclat Marketing, a PR agency based in Surrey, they literally get paid by results. If targets aren't met, then no money comes in. We spoke to Dianne Canham, client services director, to find out more about the way the agency works.
(www.eclat.co.uk)
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