AMEC’s new social media measurement guide

A new Social Media Measurement Framework and User Guide was launched today at AMEC’s International Summit on Measurement in Amsterdam.

I caught up with Johna Burke, Executive President - Marketing & Sales, BurrellesLuce and Elayne Phillips, Head of Strategic Analytics & Evaluation, Defra to discuss what the Social Media Measurement Guide was all about:

AMEC’s new social media measurement guide from PRmoment on Vimeo.

This has been developed by AMEC’s social media measurement committee. Richard Bagnall, Chair of AMEC’s social measurement committee said the aim of the guide is to “make it easier for communication professionals to plan, monitor and measure their social and digital media results against their individual, tailored objectives in a credible, meaningful and consistent manner.”

The framework and user guide offer practical tools and a consistent, meaningful approach for measuring social media that can be applied in any organisation regardless of size. By providing a clear link from the planning stage, to setting objectives and measuring results the framework and user guide provides straightforward advice to social media measurement success.

Its ability to work across the communications discipline regardless of type and objectives has resulted in industry wide support. The Cabinet Office, PRCA and CIPR have all endorsed AMEC’s latest initiative.

The framework and user guide are available for download as a pdf, on an interactive microsite here and is accompanied by a video with a case study bringing it to life with a real example in action.

Here is the video that AMEC have produced to talk PR people through how to use the guide - so it's a guide to the guide!