A Postcard from Cannes: Golin wins an “idea creation” PR Gold

If you weren’t in Cannes this year, like Kaizo MD Rhodri Harries, you may have blocked updates from your Twitter timeline.

There was, however, some encouraging news from the south of France.  

Golin’s Mac Coin campaign for McDonald’s won a Gold PR Lion. Here is the entry video for this winning campaign.

Golin: McDonald's MacCoin Case Study from Golin on Vimeo.

To prove the subjectivity of creativity, here is our less complimentary review of this campaign on Creative Moment.

A Postcard from Cannes: Francis Ingham

The PRCA’s Francis Ingham was in Cannes this year and sent us his thoughts on this year's Cannes Lions from a PR perspective.

This is an encouraging Cannes festival for our industry, and the PRCA and ICCO applaud warmly our members for their Lions wins and their Young Lions wins. They are richly deserved.

PR luggage will be heavier than for a very long time at Nice airport tomorrow, and that is something we should all celebrate, because it reflects the fact that our industry is steadily eating the lunch of other industries.

Nonetheless, we still have further to go.

Crucially, I would say this – the best work does not always win at Cannes simply because we do not present our results well enough. We are not good enough at showing what we do via the medium of video. Words remain our medium at the expense of other communication tools. If we could change that, then we could prove even more convincingly what we do, and laden down still further the holds of those planes departing Nice.