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Pragmatist PR

The Future of Influence

Date: Thu 15th June 2017
Location: Instinctif, 65 Gresham St, London, EC2V 7NQ
Organiser: PRmoment Events
Cost: Early bird £165 + vat Normal rate £195 + vat
8.30am Registration  
9.00am Chairpersons introduction
Ben Smith, Founder, PRmoment
9.05am

The evolving sphere of influence
Stephen Doherty, MD, Global Head of Corporate Comms, Barclays

9.35am

Creating content for your influencer network
Jonny Excell, Head of Social Media,The Jamie Oliver Group

10.05am

Panel: Understanding the influence networks of Youtubers and bloggers
Liam Chivers, Director, OP Talent Limited, Endemol Shine Group
Dan Neale, Co-founder, Alfred
Jenny Scott, Founder, Mothers Meeting
Amanda Fulton, Founder, Ginger Mum 




10.45am

Networking break

 
11.05am

Panel: Understanding global influence patterns
Kristina Erikson, Head of Media Relations, The FT
Sam Hodges Head of Communications, Twitter UK
Colin Byrne, CEO, UK & EMEA, Weber Shandwick




 

11.50am

The future of influencer marketing
Nicolas Chabot, VP EMEA, Traackr

  • Why influencer marketing goes beyond the comms function of a business
  • How is influencer marketing impacting enterprise organisations
  • Moving from tactical influencer campaigns to strategic programmes


 

12.15pm

Journalist Panel: “The future influence of journalism”
Jeremy Thompson, CEO EMEAI, Cision
Angelica Malin, Editor-in-Chief, About Time magazine
Gail Tolley , Features Editor , Time Out London
Head of News, CNBC 




1pm

The influencer journey
Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle

  • Understanding digital campaign planning techniques
  • The realities of influencer mapping
  • Using content management systems to maximize impact
  • Modern influencers: A brave new world or emperor’s new clothes?
1.30pm

Close of event

 

 
  Networking buffet lunch  

 

This event is worth 20 points
towards the PRCA CDP

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