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Opinium

The Future of Influence

Date: Thu 15th June 2017
Location: Cicero, 10 Old Bailey, London, EC4M 7NG
Organiser: PRmoment Events
Cost: Early bird £165 + vat Normal rate £195 + vat

Why attend: Public relations has changed. Communications has changed. The good news for those of us who work in the sector is that the need for organisations communicate with their publics has never been greater and the scope and ambition of their communications is only increasing. 

But without influence none of this will be possible. At this event will examine the future of influence. We'll be looking at the following themes: the influence of Youtubers and bloggers, the future of journalism, the opportunities for brands, influence mapping, influence tracking, global influence and the role of content

8.30am Registration  
9.00am Chairpersons introduction
Ben Smith, Founder, PRmoment
9.05am

The evolving sphere of influence
Stephen Doherty, MD, Global Head of Corporate Comms, Barclays

9.45am

Panel: Understanding the influence networks of Youtubers and bloggers
James Humphrys, Talent Manager, OP Talent Endemol Shine Group
Dan Neale, Co-founder, Alfred
Jenny Scott, Founder, Mothers Meeting
Amanda Fulton, Founder, Ginger Mum 




10.35am

Networking break

 
11.00am

Panel: Understanding global influence patterns
Kristina Eriksson, Global Communications Director, The FT
Sam Hodges Head of Communications, Twitter UK
Danny Whatmough, Head of Social Media EMEA, Weber Shandwick




 

11.50am

The future of influencer marketing
Gemma Dodd, Director, Consulting & Client Partnership

  • Why influencer marketing goes beyond the comms function of a business
  • How is influencer marketing impacting enterprise organisations
  • Moving from tactical influencer campaigns to strategic programmes


 

12.15pm

Journalist Panel: “The future influence of journalism”
Philip Smith, Head of news and content, Cision 
Angelica Malin, Editor-in-Chief, About Time magazine
Noelle MurbachLami, Head of News and Programming EMEA, CNBC International




1pm

The influencer journey
Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle

  • Understanding digital campaign planning techniques
  • The realities of influencer mapping
  • Using content management systems to maximize impact
  • Modern influencers: A brave new world or emperor’s new clothes?
1.30pm

Close of event

 

 
  Networking buffet lunch  

 

This event is worth 20 points
towards the PRCA CPD

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