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Pragmatist PR

The Future of Influence

Date: Thu 15th June 2017
Location: Cicero, 10 Old Bailey, London, EC4M 7NG
Organiser: PRmoment Events
Cost: Early bird £165 + vat Normal rate £195 + vat
8.30am Registration  
9.00am Chairpersons introduction
Ben Smith, Founder, PRmoment

The evolving sphere of influence
Stephen Doherty, MD, Global Head of Corporate Comms, Barclays


Creating content for your influencer network
Jonny Excell, Head of Social Media,The Jamie Oliver Group


Panel: Understanding the influence networks of Youtubers and bloggers
Liam Chivers, Director, OP Talent Limited, Endemol Shine Group
Dan Neale, Co-founder, Alfred
Jenny Scott, Founder, Mothers Meeting
Amanda Fulton, Founder, Ginger Mum 


Networking break


Panel: Understanding global influence patterns
Kristina Eriksson, Global Communications Director, The FT
Sam Hodges Head of Communications, Twitter UK
Colin Byrne, CEO, UK & EMEA, Weber Shandwick



The future of influencer marketing
Nicolas Chabot, VP EMEA, Traackr

  • Why influencer marketing goes beyond the comms function of a business
  • How is influencer marketing impacting enterprise organisations
  • Moving from tactical influencer campaigns to strategic programmes



Journalist Panel: “The future influence of journalism”
Jeremy Thompson, CEO EMEAI, Cision
Angelica Malin, Editor-in-Chief, About Time magazine
Gail Tolley , Features Editor , Time Out London
Head of News, CNBC 


The influencer journey
Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle

  • Understanding digital campaign planning techniques
  • The realities of influencer mapping
  • Using content management systems to maximize impact
  • Modern influencers: A brave new world or emperor’s new clothes?

Close of event


  Networking buffet lunch  


This event is worth 20 points
towards the PRCA CDP

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