Tool Reviews 2 minute read
Do you miss the agency must-have of having stuff up on the wall? Have you run out of wall-space in your makeshift office at home? Or maybe you’re in the office, but the rest of your team is in another country?
Whether there’s a lag on your Amazon post-it note order or you just need a better way than holding your phone up to a wall on Zoom to show work in progress, Miro could be for you.
It’s an online whiteboard that allows real-time collaboration, with multiple people logged in to work on the same board. Think of it as like Google docs, but for stuff you’d put up on a wall rather than a screen.
We’ve used it recently for everything from strategising for our agency (prioritising the most effective actions we want to put our effort behind) to evaluating the behaviours a brand could adopt (from product development, to internal comms and culture to marketing) in order to reposition itself. The latter involved five different people across three different time zones.
- Much better than holding your laptop up on Zoom so your colleague can see your post-it wall (we’ve honestly done this during lockdown when developing a brand purpose, it worked better than you might think)
- Much easier to collaborate in real time (no lag, nobody has to be the one typing/writing)
- Can keep a record of your work in Miro (no “OMG somebody moved my post-its” dramas)
- Variety of different templates for different tasks (quadrants, critical paths, etc)
- Relatively intuitive to use
- It’s free
- The writing is very small (maybe it’s my age). You can zoom in but it can still be a little fiddly when you’re trying to keep a workshop pacey (people need to zoom in to read things, zoom out, the cursor can sometimes be tricky)
- As far as I can tell you need to have Zoom open (for audio) but work in Miro (not on screen share) to collaborate together. It’s fine, maybe a little clunky. Having this in Zoom would be dreamy
- You need to keep order – everyone being able to collaborate (ie ,move things around) at the same time could spell chaos unless you’ve got clear facilitation and structure to your session
Well worth a try if you haven’t found a way that works for you so far. Not just a lockdown tool, but one that you could use when back in the office full-time (for example, to cut down on all agency meeting travel or work collaboratively across markets).
Written by Gemma Moloney, co-founder of communications agency SHOOK
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