PR Research 2 minute read
Daney Parker, Editor, PRmoment.com
There has been no improvement in how internal comms professionals rate their organisations’ use of digital and social media channels, according to Inside Insight, a report compiled by corporate communications and marketing recruiter VMAGROUP.
Discussing the poor use of social media by organisations, Andrew Harvey, executive director at VMAGROUP, says: “During the launch event there was a general consensus from senior internal communications professionals that the issue with the ineffective use of digital and social media may be dependent on the IT platforms and resources made available within organisations. As well as that, the level of resources invested in these channels may in fact mirror their perceived value to CEOs and senior leaders.”
In terms of how poorly resourced internal communications is these days, Harvey believes the worst repercussions of this will be seen in the future, thanks to poor skills and measurement. He concludes: ”Alarmingly, the key element that may be holding the internal communications function back is itself, with a lack of professional development, planning and measurement.”
This, the seventh edition of Inside Insight, is compiled from over 670 responses to a survey conducted in Q4 2017. The report compares data from previous years to highlight trends, opportunities and challenges within internal communications.