PR Research 2 minute read
Daney Parker, Editor, PRmoment.com
Some strategies, such as link-building, have been effective for raising your Google profile for years, but which others are worth using? According to a recent study from digital marketing agency Branded3, there are ten key strategies to focus on. Stephen Kenwright, strategy director at Branded3 says. “Over ten years ago, Google mentioned that there were over 200 signals for ranking on its search engine. Now in 2018, it can be predicted that there are probably thousands of ranking signals and it can be confusing knowing exactly what they are. ”The top ten ranking factors for 2018 according the Branded3 are listed below.
There may still be some mystery in how Google ranks sites, but there are key steps you can take that are likely to raise your own, or your client’s profile. Kenwright says: “Nobody really knows how many signals Google uses to rank its results, or what most of them are – but the actions we take do influence where our clients’ websites appear in search results.”
The software company Moz’s Ranking Factors study was the starting point and then Branded3 asked each member of its SEO team (that has collectively worked with hundreds of large websites), to score the same ranking factor out of 10 for importance. For full details please click here.