Brands are failing to learn from their customers on Twitter and Facebook

PR Research

PROs recognise the power of social media, but cannot always harness it

PR Research

The 10 principles of engagement

PR Research

Emails, games and music are most popular on mobile phones

PR Research

Brands are targeted so activists can maximise publicity, not because they behave badly says latest research

PR Research

There is significant growth in PR agency revenues across the world

PR Research

Six out of ten PR professionals have ethical challenges in their daily work

PR Research

What skills do you need to succeed in PR?

PR Research

A bad news story on Twitter does not always damage a brand’s long-term image

PR Research

UK media focused on Syriza, the radical anti-bailout party, leading up to the Greek election

PR Research

Consumers prefer to communicate with brands through social media than through call centres

PR Research

Latest research identifies the different social media habits of men and women

PR Research