PR has been trying to contend with dwindling attention spans and the need for immediate gratification with online content. On the other side of the coin, PRmoment (and every digital publisher on this green earth) has been trying to crack the same nut.
"What will PR professionals care about this week," is the million dollar question.
So, as a new set of web traffic data is set to start in a matter of weeks, PRmoment wanted (genuinely) to trawl through traffic spikes in 2025 to discover what you all really cared about this year.
The results give an insight into what you, the readers, wanted to learn about across the course of the year. We have split this into 10 categories for ease; PR Insight, Opinion, Sustainability News, long-form PR Insight, Research, Good and Bad PR, Stunt Watch, Internal Comms, The PRmoment Podcast and The Career Edit.
So without further ado, here is what PRmoment's readership wanted to click on in 2025.
PR's dirty little ageist secret, according to Jo Carr
Opinion PR’s dirty little secret: ageism starts at 40
Penned by Jo Carr, outgoing president of Women in PR, co-founder and chief client officer at Hope & Glory. this opinion piece exposes the public relations industry's pervasive bias against older professionals, arguing that the "youth-obsessed" culture begins marginalising talent as early as age 40.
Is GEO good for PR?
PR Insight GEO: PR friend or foe?
This year brought a yet another new acronym to PR, and also gave some cause for alarm. GEO has been a hot topic for PR pros this year and, this article — which hosted a range of varying opinions about the usefulness of GEO for the industry — loosely concluded that GEO is not your foe.
Chris Maho's inspiring PR journey
Long-form PR Insight ‘I breathe PR,’ The Romans’ Chris Maho on daring to ditch his childhood dream
Taking the spotlight for the most clicked and read feature is Chris Maho, who candidly shared his turbulant, but ultimately triumphant, PR journey for the summer My PR Moment Junior feature series.
@prmomentuk Our editor, Elizabeth Howlett, recently caught up with Chris Maho to learn more about his career. In the chat, he discussed how he dealt with the sudden closure of the business he worked for prior to The Romans. #fyp #pr #careeradvice #careertok ♬ original sound - PRmoment
Exclusive PRmoment data finds AI is impacting PR
Research Rise of AI could see work shift from agency to in-house teams, exclusive PRmoment data finds
This year saw a partnership between The Pulse Business and PRmoment to deliver research based on survey responses. It found that 67% of in-house professionals are finding that AI has made it easier to manage their workload. In comparison, 0% said that adopting AI would make it easier to outsource more work externally to PR agencies.
Corporate reporting reforms cause concern
Sustainability News Review Will corporate reporting reforms undermine sustainability efforts?
Steve Earl, our weekly columnist and sustainability guru, captured the clicks of PR professionals with this detailed rundown of what the corporate reporting reforms of February would mean for businesses.
Popular on TikTok: Do great communicators make great political leaders?
@prmomentuk Do great communicators make great political leaders? #labourparty #ukpolitics #uknews #pr #fyp ♬ original sound - PRmoment
Andy Barr dissects M&S' cyber incident
Good and Bad PR: Good and Bad PR: M&S cyber incident, Intel’s job losses and Hobbycraft’s closures
Regular columnist, Andy Barr from Season One Communications, evaluates and critiques Marks & Spencer’s slow communication during a cyber attack, Intel's mass layoffs and Hobbycrafts store closures. Barr noted that while the news against the crafting treasure trove as negative, it still managed to stave off reputational damage with clever comms.
Easter Awards, as decided by Greg Double
Stunt Watch Stunt Watch Easter Awards – did you win?
In this special edition of Stunt Watch, regular columnist Greg Double took all of the Easter-related stunts of 2025 and awarded agencies for their creativity, innovation and uniqueness.
Tips for AI happy internal communicators
Internal Comms Five ways internal comms can step up its AI game
The ethical minefield of AI usage in PR and journalism was of much debate this year, and none more so for internal communicators. In this article, newly-joined columnist Ann-Marie Blake, co-founder of True gives practical takeaway tips that internal communicators can implement that day to increase AI usage.
Grayling CEO Heather Blundell reveals all
The PRmoment Podcast Heather Blundell, UK CEO of Grayling on the PRmoment Podcast
In this podcast, PRmoment founder Ben Smith listens to Grayling CEO Heather Blundell's story from her "SAS training" at Edelman to her eventual ascension to the helm of Grayling PR.
Women to the top, please
The Career Edit The Career Edit: how to get women into senior PR roles
Another mention of Jo Carr, as The Career Edit hosts Dean Connelly and Elizabeth Giles (formerly Howlett) discuss why there aren't more women in senior PR positions, but crucially how to provide a springboard to c-suite and above.
Popular on TikTok: Andy Barr in a bin!
@prmomentuk Another brilliant Good & Bad PR round-up from Andy Barr. This week, he’s discussing Jaguar’s EV, Gemma Collins being pulled up by the ASA, Center Parcs’s excellent recent PR for their new Scotland location launching soon and Swissport’s baggage faux pas. Read it in full on our website. #pr #brand #branding #fyp ♬ original sound - PRmoment
PR Masterclass: The Intersection of PR and GEO
Join PRmoment for a Masterclass featuring 10 of the industry’s foremost experts. You will walk away with a clear, actionable strategy for adapting your content to an AI-first search environment.
Taking place on Wednesday 25th February in London, both virtual and in person tickets are available.
Early bird ticket sale ends Friday 9 January.
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