Integrated campaigns have the potential to increase the effectiveness of marketing communications, they will probably also save client side marketeers money, at least in the long run.
In partnership with Nelson Bostock and Fever we held an event that looked at the realities of integration for in-house communicators.
Here are some thoughts from the speakers and delegates following our "Integration in Reality" seminar.
Integration in Reality from PRmoment on Vimeo.
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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