Will integration create a marketing family or a more of a family row?
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Integrated campaigns have the potential to increase the effectiveness of marketing communications, they will probably also save client side marketeers money, at least in the long run.
In partnership with Nelson Bostock and Fever we held an event that looked at the realities of integration for in-house communicators.
Here are some thoughts from the speakers and delegates following our "Integration in Reality" seminar.
Integration in Reality from PRmoment on Vimeo.
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