There are many lovely stories being told in Christmas campaigns right now, but good storytelling isn’t just for Christmas. Danielle Bassin, director of client services at TVC Group, discusses why a good story goes a long way, certainly a lot further than 25th December
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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